Political Campaigns and Social Media

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Social media and election campaigns
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Social media sites have gained popularity among
the people very quickly. We saw the rising of
social media sites like Facebook, Twitter,
Google, etc. All these sites have an impact on
almost every aspect of human life. Social media
sites are also very much used in election
campaigns. People uses the social media to
monitor their candidates of choice.
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We have seen the rise of smartphones. More
than 50 percent of the world population is using
some kind of mobile phones and most of it are
smartphones. The rise of the smartphone is
certainly not something that happened overnight,
but its dominance is poised to have an extreme
impact on elections. More people use smartphones
for election coverage.
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At present, people in the political world
talk about having a Twitter policy or strategies,
but if you had talked about those things a few
years back, you would have been laughed out of
the room. That much social media has sites have
influenced the lives of people in every area of
life.
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Social media-heavy campaigns provide access,
opinions and engagement to all people, not just
the ones who can afford it by donating to
campaigns. And even though campaigns still look
for to accomplish the same basic goals and
objectives, the rise in social media seems to
make sure that those running for office are held
to a higher and more strict norms than before.
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Many voters prioritize social media for its
dependability. They say they are likely to rely
more heavily on these types of political outreach
and enjoy avoiding the filter of larger news
networks.
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For politicians, the benefit social media
brings to a campaign is inevitable. They get to
convey their own message in the way they want.
They are not framed by any media outlet
whatsoever. And they have a direct line to
voters, it provides great opportunity in a
campaign.
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So as to conclude, the importance of social
media sites in elections is inevitable. There are
many reasons to come to this point. Some have
been discussed here. The impact of social media
on the people's lives is something which we
cannot ignore.
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Dan Centinello is a skilled campaign manager
with over 10 years of experience. Before the age
of 30 he has grown to be the expert on domestic
and international political campaigns.
www.facebook.com/centinello