Market Research

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Market Research
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What is Market Research???
The systematic collection of information on
existing or potential markets for analysis and
subsequent action. It is an important component
of business strategy.
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Marketing Research
Market Research
Consumer Research
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Why do we need market research???
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Points to be consider
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Types of Research
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Qualitative Research

• Qualitative Research used to describe feelings.
• It is best to generate hypotheses.
• It is unstructured or semi-structured.
• Usually a small number of non-representative
  cases. 

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Quantitative Research

• Quantitative Research used to describe facts.
• Statistical data are being usually in the form of
  tabulations.
• Usually a large number of cases representing the
  population of interest.
• Structured techniques such as online
  questionnaires, on-street or telephone interviews.

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Who can do all the RESEARCH for me???
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RESEARCH COMPANIES
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at http//www.discuss.io/