Social Media Marketing

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Social media marketing

• Process of gaining website traffic or attention
  through social media sites.
• Social media marketing programs usually center on
  efforts to create content that attracts attention
  and encourages readers to share it across
  their social networks. The resulting electronic
  word of mouth refers to any statement consumers
  share via the Internet (e.g., web sites, social
  networks, instant messages, news feeds) about an
  event, product, service, brand or company. When
  the underlying message spreads from user to user
  and presumably resonates because it appears to
  come from a trusted, third-party source, as
  opposed to the brand or company itself, this form
  of marketing results in earned media rather
  than paid media.

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How can social be a springboard for success in
other marketing channels?

• Keep in mind that neither your customers'
  experience nor your brand starts with Twitter,
  Facebook, or your blog. Social media should take
  your existing brand and solidify it, galvanize
  it, and bolster it. Your efforts in social media
  should be an extension of everything else you do
  in all departments of your company. Capturing
  your company's voice and sharing it with the
  world through social media will open up unique
  opportunities in all other channels of inbound
  marketing, including SEO, branding, public
  relations, sales, and more.

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What kinds of content to publish and share

• Adjacent content It's a pretty safe bet that if
  someone is following you they're interested in
  what you offer. It's an even safer bet to say
  their interests don't stop there. Share content
  that's tangentially relevant to your business or
  something involving common interests of your
  audience. For example, if you are a clothing
  retailer, you could post about up-and-coming
  beauty trends or news from a major designer.
• Tips and tricks Add value to the conversation by
  sharing content that will make your customers'
  lives easier (bonus points for tips and tricks
  that help them use your products or services).

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• Responses Not every update has to stem from
  original ideas of yours you can bounce off the
  ideas that other people are already posting.
  Social media relies on conversations, so jump in
  and be a part of them. You can even look
  for Twitter chats that are relevant to your brand
  and dive in. (This is also a good way to get your
  account and brand more visibility.)
• Jokes This is a tricky one, and it's more of a
  branding question than anything else. First of
  all, know what your brand is and what kind of
  personality it embodies. If humor is not a part
  of that, you might avoid this type of post. It
  can backfire and be incredibly awkward. If you
  are going to try humor, safety first! Ensure
  you're not unintentionally sharing something that
  could be offensive by testing it amongst your
  colleagues, friends, or even family. 

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• For more information visit
• http//click2conversion.net