How Guest Blogging Has Become Changed With The Time

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How Guest Blogging Has Become Changed With The
Time
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Were Talking About Guest Blogging
But, you say, Guest blogging is dead! I heard it
from the horses mouth earlier this year! Nope.
Wrong. Guest blogging is not dead. Has guest
blogging changed? Sure, of course it has. But
its far from dead. So lets talk about just how
much guest blogging has changed, while at the
same time remembering Bon Jovis famous line,
The more things change, the more they stay the
same.
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What is Guest posting even good for now?
If links arent the focus, why guest post at
all? Because Guest blogging can expose you to
an established, engaged audience you may never
have otherwise reached. Guest posts are one of
the better tools in your arsenal for expanding
your audience and establishing yourself as an
authority.
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Guest blogging is less of an SEO strategy, and
more of a content marketing strategy
Maybe we can consider guest blogging a good
microcosm for the SEO industry as a whole. What
used to maybe be quick and easy now is time
consuming and difficult. It takes a lot of time
and effort to see results in a successful
strategy. With the growth of content marketing
over the last few years, businesses have looked
to grow and find new customers and opportunities
by creating relevant content in the forms of
videos, articles, how-to demonstrations, and
more. Including guest blogging as a content
marketing strategy allows businesses to find new
opportunities to advertise on sites where
potential customers or opportunities may be
lurking, and chances are not all these
opportunities are aware of your site.
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What about scale?
1. Create several pieces and approach several
sources. Given that theres a greater amount of
outreach and pitching going on as well as a
higher number of pieces to be produced on the
same budget, your outreach is bound to be less
personalized, as is your content. Your targets
are likely to be lower-tier as well, as the big
guns (industry hubs and major outlets) will have
stricter editorial controls that warrant more
time and effort.
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What about scale?
2. Create ONE phenomenal piece for ONE phenomenal
source. Invest a considerable amount of time in
creating one great asset, hyper-targeted at a
large hub or prominent blog that is
well-trafficked and has a large built-in
community. In digital marketing, this would be
sites like Moz, Forbes, Quick Sprout and so on.
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Guest blogging remains one of the best ways to
earn links
If you do still want to look at guest blogging
exclusively through an SEO lens, then you dont
have to look any farther than the links youre
building through a guest blogging campaign. While
creating good, relevant content that will drive
traffic to your site should be the primary reason
for guest blogging, links remain an added
benefit. The links that you earn from conducting
a guest blogging campaign are true, organic,
perfectly natural links that will do wonders not
only in the immediate future but also for years
down the road. Years and years after your
finished with a guest blogging campaign youll
continue seeing the search engine benefits.
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Guest Posting Will Never Die
The industry has been through a rocky patch with
guest posting, largely driven by a poor mentality
on what it should be used for and an even worse
approach to making it work. Content marketing
on the whole is getting more personal,
professional and intentional, and thats a
wonderful thing. Those who win with guest posting
now will be those who spend time creating
something targeted and worthwhile, invest in
building relationships BEFORE they try to cash in
on them and use guest posting the way its
intended To expand audiences and grow reach.
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