Fahrenheit

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Public Relations Strategy and Tactics
Document for Fahrenheit Oil Gas
LimitedPrepared By

• Toke Remi

2
Background

• Fahrenheit is a multinational oil and gas
  company, which operates in over 80 countries
  including Nigeria. Fahrenheit is also one of the
  largest energy companies in the world. It is
  active in every area of the oil and gas industry,
  including exploration, production, refining,
  distribution and marketing, petrochemicals, power
  generation and trading. It also has major
  renewable energy activities, including in
  biofuels, hydrogen, solar and wind power.
• Service Portfolio are exploration, production,
  refining, distribution and marketing,
  petrochemicals, power generation and trading in
  the oil and gas industry.
• Target Market Manufacturing Sector, Corporate
  Sector,
• Strategic Partnership
• Fahrenheit is a Business-to-Business (B2B)
  Organization.

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Target Audience/Stakeholders
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PR Communication FocusOur communication will
focus on four cardinal points

• Raise awareness for Fahrenheit Oil and Gas Ltd.
• Establishing Fahrenheit as a voice in the Oil
  and Gas Industry in Nigeria.
• Leverage on effective media relations tactics
  to engage
• stakeholders in strategic conversations.
• Use key influencers and influences to help
  shape stakeholders
• perceptions and acceptance of Fahrenheit and the
  issues it meant to
• address.

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Simply Put

• FHRENHEIT can own the space of Oil and Gas and
  play actively with external Stakeholders.

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StrategyStakeholders Engagement