m-Commerce on a Growth Spree in 2015

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Why m-Commerce will be on a Growth Spree in 2015?
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2014 has set a milestone for Indian e-Commerce
with a significant shift in m-Commerce
transactions showing that mobile devices have
played an important role in the buying behavior
of people. With continuous and speedy increase in
the use of smart phones, m-Commerce growth seems
unstoppable in 2015 too. Online store owners have
understood what Mobile Commerce can do for their
stores. It has taken the online world by storm
with e-Commerce business getting more than 40 to
50 percent of traffic from mobile, which is
expected to grow further in 2015.
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Mobile Commerce e-commerce in 2015
Stated are few of the reasons responsible for
growing inclination of people towards m-Commerce

• Affordability of Smart Phones
• Convenience and Mobility
• Improved Shopping Experience
• Mobile Internet
• Mobile Payments
• Secured Platform

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Affordability of Smart Phones
One of the main reasons for growth of m-Commerce
is the increasing number of smart phones among
users due to its affordable price, thus
generating new customers for online stores. By
2016, India is expected to exceed 200 million
smart phone users, surpassing US as the
second-largest global smart phone market as per
the report by the research firm eMarketer.
According to eMarketer, availability of
affordable smart phones will increase the number
of smart phone users worldwide, crossing the 2
billion mark in 2016. eMarketer estimates even
say that more than a quarter of the world
population will use smart phones by 2015 and over
one-third will be using smart phones by 2018
which comes to over 2.56 billion people!!
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Convenience and Mobility
With increased use of smart phones, people choose
to browse web through them while being on move.
They thus shop on the go from their mobiles,
which even triggers impulse shopping. People
specially the young consumer base dont like
waiting and expect fast processes, thus
preferring online purchases. Smart phones give
the option to do shopping, book tickets, order
food online etc. from anywhere at any time, thus
giving a boost to quick m-Commerce transactions.
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Improved Shopping Experience
Online stores have a mobile optimized website
which requires minimum resizing and scrolling,
the content and the images fitting well into
different screen sizes and across various
platforms and ensuring a high-quality user
experience. e-Commerce stores have their own
mobile apps with all functionalities similar to
their site, giving a rich shopping experience on
users smart phones.
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Mobile Internet
As per Telecom Regulatory Authority of India
(TRAI) data released in December 2014, 92 percent
of the total 237 million internet subscribers in
India have subscribed to mobile wireless,
reflecting users preference of mobile internet
services. eMarketer has indicated that over 2.23
billion people across the globe go online via
their smart phones at least once in a month, with
a raise of mobile internet users by 15.6
worldwide. Growing use of 3G is also one of the
reasons behind the increase in m-Commerce, due to
its browsing speed.
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Mobile Payments
Customers find it convenient to make mobile
payments as it helps to transfer money and pay
for items purchased online, on the go from their
smart phones. Mobile Payments can be made through
internet banking, credit card, debit card etc.
thus serving as an alternative to cash or cheque.
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Secured Platform
Transactions made through m-Commerce platform are
relatively safe as fraudulent activity can be
tracked. This makes it a reliable platform, with
an assurance to mobile users for safe and secured
transactions. There are less chances of misuse of
login credentials when logged in from mobile as
compared to a computer system.
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All these factors thus indicate that there will
be a remarkable growth in m-Commerce in 2015
worldwide. m-Commerce has increased considerably
and is expected to reach new heights in the
coming years with even chances of reaching the
levels that e-Commerce enjoys today!! Silver
Shop lets you convert a Magento Store to a Mobile
App in just 5 days. Silver Shop is built on iOS,
Android and Windows 8. By giving an exquisite
user experience to your customers, Silver Shop
can help you boost the sales your online stores
and give you an opportunity to grow faster!! Want
to know more about Silver Shop? Get in touch with
us!!
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