Increase Conversion Rates Of Your E-Commerce venture

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How to Increase Conversion Rates of your
E-Commerce Venture
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Having an online store is a need of the day, as
this gives an opportunity to customers to shop at
their ease. Oodles of E-commerce websites are the
clear indication of the mindset of the customers
of present era. But mind it running a web store
is not that easy, as we customers assume. An
online business website has to do retailing/
transaction, have to complete orders, besides
managing the accounts what they get through
payments. When it comes to operating a well
rounded website, it is crucial to make sure that
you have done your home work well by covering all
the bases that are required to run a successful
E-commerce store..
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Features That Drive Conversion
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Ultimate Guide to increase eCommerce Website
Conversion
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When it comes for driving traffic to conversions
for your well designed E-Store, the first and
foremost step is to make a well managed store
that has a caring attitude for the customers.
Design matters and having a excellent website
design sends the signals that there is a rocking
business establishment behind the scene. As far
as other techniques that convert traffic into
possible customers are as

• E-Mail
• Social Media
• Social Bookmarking
• Press Releases
• Responsive Web Design
• Brand Story Telling
• Targeting and Personalization

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E Mail
In the era when e-mail is the best and cost
effective method to do publicity of a new launch,
it is advisable to collect e mail addresses and
adopt E-mail letter campaign. It is a cost
effective mode of doing publicity and you can
send mails at your convenience.
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Social Media
Geographical boundaries have diminished after the
introduction of Internet, and Social Media has
further transformed it into a ghetto. So to
enhance your visibility and target the audience,
placing advertisement Social Media especially
Facebook is the best place.
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Social Bookmarking
As a part of social media strategy it is required
to post blogs in some of the websites that are
having a good name in internet. This will
increase the traffic, and this traffic in turn
can become customers of your well designed
website.
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Press / News Releases
From time to time releasing a note in Press you
can announce new launches and information of the
website, so that the public is aware of your
activities. This is the best medium to keep your
memories alive in mind of customers.
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Responsive Web Design
The biggest boon that technology has given to the
mankind is internet, and Mobile devices. Website
development has travelled a long way. Accessing
internet through mobile is comparatively is in
nascent stage, but what the data is available,
within a short span of time, accessing internet
through mobile will overtake PCs and laptops.
As maintaining and developing different websites
for your personal computer as well as a variety
of mobile devices is not that easy, there was
need of some solution. Consequently through
continuous efforts responsive Web Design was
introduced, and the best advantage of this set
up, is that it can design and develop websites
for All types of screen sizes besides devices,
giving an optimal experience at every possible
size, and for every possible user. Having a
responsive website for your online venture, there
are high conversion rates, as clients and
customers are able to find your establishment as
well as deals easily through their devices. At
their ease these customers and clients through
their tablets or any of the devices can make
transactions of their choice, as a result your
conversion increases. This gives enough reasons,
to have responsive website design for your online
business venture.
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Brand Story Telling
Telling a brand story is necessary To Engage and
attract a loyal customer. Through brand story
telling one can Make the customers aware of the
purpose of your online presence. If you are
emotionally attached by your customers beyond
the purpose of your online business, makes you a
brand. So it is better to define as well as
embrace the inside story of your motive, and make
sure to be support your claims through the means
of stories in the form of facts and figures
besides the interpretations. This makes the
customers believe on you and your online presence.
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Targeting and Personalization
It is better to keep a vigil eye on the traffic
and be aware of the choices of the majority.
Through the browsing history of the visitors
keeps a tab on the latest trends going in the
market. This will give you an idea to revamp the
stuff you have in your store. Apart from this, it
will be better to send E-mail alerts as well as
deals that are beneficial to the visitors as per
their browsing history. In short if you will
target the audience as per their browsing
history, your conversation will increase four
folds.
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Created BySocial Media Consultantinfo_at_silvert
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