Understanding The Psychology of Web Design

1
Understanding The Psychology of
Web Design
Straight Up Marketing
2
Web designers should be aware about the things
that can attract visitors of business websites.
Web design plays a crucial role is capturing the
attention of visitors who are looking for
information, products or services.   A good
website design is not only about presenting
content in an attractive way. A set of feelings
about your site or your business is produced by
people visiting it. The feelings are either
positive or negative and it depends entirely upon
you that what the visitors feel about your
website design.
3
Content People visit websites to seek
information they're looking for or to buy various
products. Ensure that your website's content is
properly edited and well organised to provide the
adequate information about your business to
visitors. Visitors are more likely to opt for
your services/products when they can easily find
them. Less content or too much content or making
your website messy will drive away the visitors,
resulting to a potential loss in business.
4
Space Organising a web page can affect visitors
dramatically. Appropriate placement of content
should be the top most priority for a site's
design, but space available for content should
also be considered. Ensure that there's an
appropriate amount of white space in the web
design as it provides the much needed visual
peace to the visitors. You can also opt for the
option of minimalism which is about including the
least amount of visual content required to convey
your message to the users.
5
Colour Colour combination in a website often
depends on the brand or new or existing visual
identity of a business. These colours can be used
to attract visitor's attention towards your site.
Your colour choice can also play a crucial role
into the psychology of your Web design, so always
prefer colour combinations that give an inviting,
relaxed and professional feeling. By choosing the
right colours you can make your site look open,
inviting and creative.
6
Typography Tons of emotions and messages can be
conveyed by the typography of your website.
Hundreds of typefaces are available and CSS3 has
allowed these typefaces to be websites friendly
as well. Typefaces are designed in such a way
that these can be used in various situations and
different types of web design campaigns. The way
typeface is presented on the website's page is
also important for its success.
7
Thank You
Straight Up Marketing