How to Develop Your Employer Brand

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How To Develop Your
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Recruit Top Talent

• Recruiting top talent is less challenging when
  youve spent time and utilized appropriate
  resources in building a strong employer brand.
  Your employer brand needs to send the message
  that you provide a unique and desirable work
  experience that cant be found at another
  employer in the market.

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What Is Employer Brand?

• Employer brand is the image of your organization
  as a great place to work, with the goal of talent
  attraction, engagement, and retention of existing
  talent. Successful employer branding increases
  the number and quality of applicants, reduces the
  turnover rate among top performers, and increases
  workforce productivity.

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Questions To AskYourself

• Thoughtful consideration of your current brand
  will reveal necessary improvements and shape your
  approach to employer branding.

• What is the challenge at hand? Do you struggle to
  attract candidates with the right skill set? Do
  you have trouble holding on to exemplary
  employees?
• What type of candidate do you want to attract?
• What tools are candidates using to search for
  jobs and potential employers?
• What are candidates looking for in a potential
  employer?
• What is the candidates experience when applying
  for a position with your company?
• Why would a candidate want to work for your
  company? What is the current culture? What is the
  desired culture?

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• Listen to the voices of current employees.
  Knowing what an employee tells friends and
  family, or whether they would recommend someone
  for an open position, will reveal worlds about
  the current culture.
• Ideally, the message will be positive, and you
  can embrace the brand by further promoting it
  throughout the company. If its not, ask what
  needs to change to make it the brand you want.
• If you claim change is imminent, make it happen
  and prove that it is a work in progress.
  Credibility is easily lost on false promises and
  hope.

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• Exemplary and experienced workers possess
  critical workplace intelligence that senior
  managers would never be able to provide. Review
  compensation and benefits packages, pay attention
  to employees personal needs, bolster engagement,
  and outline challenging, clear career paths to
  keep talent.
• High turnover is a sign that something is wrong
  in an organization and negatively impacts the
  bottom line. Retaining an employee is more cost
  effective than hiring and training a new one.
  Find out why people are leaving and use that
  information to make the most impactful changes.

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• Social media presence is important for both the
  presentation of the employer and what employees
  share on social media.
• Updating a profile page to make sure its
  engaging and accurate is an easy and fast way to
  improve employer brand. If you arent interested
  in reading your own profile and it doesnt
  rekindle your excitement about working for your
  employer, it will also leave something to be
  desired for top talent.
• You will also ultimately want employees to be so
  excited about their work that they willingly
  share positive stories on social media.

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• Encouraging employees to act as if they are
  entrepreneurs challenges them to think outside of
  the box, and people are most satisfied when they
  feel challenged.
• Feeling the creative freedom to perform a role in
  a new way or to expand on an existing idea is one
  of the most rewarding experiences for employees.
  This type of effort should be rewarded.

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• Perhaps, most importantly, keeping employees
  happy is critical to maintaining employer brand.
  Employees should feel integral and valuable and
  know their efforts are appreciated. Circling back
  to social media, a dissatisfied employee venting
  online can render your branding progress useless.

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• With talent flooding your way, using Recruiterbox
  is the most efficient and simple way to receive
  and manage job applications by gathering and
  centralizing information. From browsing resumes,
  tracking applicants, and scheduling interviews,
  Recruiterbox makes your recruitment process
  seamless through the use of online recruiting
  software and an applicant tracking system.
• Learn more at
• http//recruiterbox.com/