Music Magazine Prep

1
Magazine Construction

• Jayden Malabre

2
Conventions

• What you get on front covers

3
Selling Line or Banner
Masthead
Web-links? Ears?
Plug
Kicker
Secondary Lead
Cover Line
10.
Feature Article Photo
Tagline

Flash
Menu Strip
Graphic Feature or Puff
Leading text
Headline
Caption
Anchorage
Date Line
Bar Code
4
Conventions Notes

• e.g.
• Connotations of the Masthead
• What meaning is added with the interaction
  between anchorage and photos
• What lifestyles are hinted at in taglines,
  kickers and use of language in general
• What is regarded as most important on the cover
  and why you think this is
• What tone / type of language is used

5
The masthead is one of the largest thing on the
magazine, so the magazine is actually advertised
itself.
The Secondary Lead, Tagline, Flash, Menu Strip,
Graphic Feature or Puff, Caption are missing from
this magazine cover, because billboards main
focus is photography and they dont like to
clutter the cover of their magazines.
The feature article photo is placed in front of
the masthead so it is the main attraction and
indicates that she is larger than life.
The feature article photo, shows Rihanna giving
direct mode of address.
The leading text suggests that Rihanna is
constantly changing herself.
The second largest thing on the magazine is the
headline which is placed between the leading text
and the anchorage.
The anchorage indicates that if you read the
magazine you will find out who she really is.
6
Does the way things are phrased or designed
(including taglines, flashes, quotes etc) give
you hints about lifestyle the audience and
artists are expected to have?
Do the fonts and colours communicate a certain
style or approach?
What impression do you get about the artist
judging by the photographic styles and techniques
e.g. positioning, mode of address etc.?
The main feature photo takes up the most space on
the page so we know that it is the most important
thing on the magazine cover.
How do the kickers and cover lines work?
7
Design

• How front covers are conceived and laid out

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Direct mode of address can appear in yer face,
serious, warm
Indirect mode of address can be mysterious,
lively, sombre
Creates a wacky, fun image, sharing an identity
with the reader that offers the independence of
indie music.
Enigma what are they getting up to now?
11
House Style Design Notes

• COLOUR - Is a colour scheme used? Is it the same
  with every issue or switch according to the
  images? Is there a pattern as to where colour is
  used? Does colour have its own meaning?
• FONTS - Roughly how many different fonts (not
  sizes) are used? Can you link the same fonts
  with the same conventions?
• STYLE - What look and feel is created? How much
  does the cover image contribute to this? What
  photographic techniques are used? Describe the
  mode of address and overall look e.g.
  invitational, mysterious etc. Is a theme used
  e.g. futuristic? Does an enigma prompt the
  reader to ask questions?
• USE OF SPACE - How has the rule of thirds been
  used? Does the left-third dominate? Is the use
  of space typical e.g. masthead top-left, headline
  sitting at the bottom of the mid-third etc.? Is
  it spread out, blocky, chaotic? Is there any
  dead space or white space?
• CONCLUDE Why do you think it is designed as it
  is? Does it reinforce or challenge the typical
  conventions? Is it poster-style, busy , loud,
  inyerface, smooth, slick, stylish, fun etc.?

12
House style design

• Colour The colour scheme of this magazine cover
  is mainly red. This could mean
• Fonts There are about two different font used
  on the cover of this magazine, some of them are
  adjusted and put into italics to create a clean
  looking effect that matches the mastheads clean
  cut font.
• Style The photographic technique that has been
  used for the cover image of the magazine is a
  medium close up. The subject gives direct mode
  of address that gives a look of confidence. There
  is a warn feel created in this cover with the
  colour scheme and because the photograph is hazy
  it creates a romantic look and feel. The main
  focus being Rihanna is lying on a bed of red
  roses and she matches props and setting used due
  to the fact that her hair and make up are mainly
  red. The fact that she is on a bed of roses could
  come from the term that every rose has a thorn
  and she does in fact have a bad side to her,
  indicated by the tattoo of a gun on her back,
  this links into the cover story that not all her
  fans really knows who she is.
• Use of space The masthead take up the full top
  third of the cover, but the left third is
  dominating the page because consists of numerous
  amount of texts used for the Kickers and Cover
  Lines. The headline sits just below the bottom
  of the mid third and is spread across the page
  right at the top of the bottom third.
• Conclude This magazine cover is smooth and very
  clean, this matches the clean cut of the masthead
  so there is not much contrast and the magazine
  cover does not look too untidy.

13
Selling Line or Banner
Menu Strip
Masthead
Graphic Feature or Puff
Tagline
Secondary Lead
Headline
Cover Line
Leading Text
Plug
Flash
Anchorage
Kicker
Feature Article Photo
Caption
Date Line
Bar Code