golf marketing

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CASE STUDY REVEALS How We Added 591 Unique
Golfers in 18 Days For Just 200 If you would
like a simple, quick, and wildly effective
strategy to build a list of hyper-responsive
golfers. And if you want to drive new golfers to
your course within days, read this case study to
finish Dear Savvy Golf Course Owner/Operator
Kudos to you. You are top in class. Why? For
taking action and seeing how you can make your
golf course, your career, and your entire life
more fulfilling by reading how to attract more
golfers and sell to them profitably. Perhaps you
know the value of a list of golfers who jump at
every email you send who take advantage of every
offer you have, and who come play your course
every time you give them a compelling reason
If so, you will find this Case Study
INVALUABLE If not, you will find this Case
Study a real EYE-OPENER Lets begin The Story
of Janet and Ricky Self, Owners of Cypress Creek
Golf Club Janet and Ricky Self have been part
owners and current operators of Cypress Creek
Golf Club in Cabot, Arkansas for 3 years. Ricky,
Director and Owner, has been in the game of golf
his entire life (Like many of us.) He started at
the age of 12. He had his first job mowing greens
by the age of 14. Ricky went on to play high
school and college golf
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winning the Arkansas State Championship! Ricky
had more than just a good golf game He is one of
the rare few that has knowledge of turf
management and golf managementworking as
assistant superintendent and later moving into
General Manager at Tupelo Country Club. In 2012,
Ricky had the opportunity he had been looking for
since he was 14 years old to own and operate
his very own golf courseCypress Creek Golf
Club!!! Janet and Ricky jumped at the opportunity
to buy Cypress Creek with several investors and
have been running the golf course ever
since. Heres What They Needed Help With
Building a Large List of Golfers Who Respond to
Offers Ricky and Janet found my website,
www.AceGolfMarketing.com and liked what they saw.
They applied to become a client. We got on a
call to talk about building a responsive list of
golfers they could use to sell more rounds and
memberships to. They understand how important a
responsive list of customers is to filling your
tee sheet day to day The first step we did was
determine how we would compel golfers to give us
their contact information. But, we werent just
looking for contact info, we wanted all
information Name, Email, Phone, and Address so
we could market to them using multiple channels
in the future. After some discussion and a good
nights rest, I came up with our offer STEP 1
Irresistible Offer Ricky and Janet were excited
about getting more golfers to their course after
getting it back into good shape. So they were
willing to give an irresistible offer to bring
golfers back to the club. The offer is the most
important part in your lead generation efforts.
If your offer isnt compelling, it does not
matter how good your landing page, your ads, or
anything else we will soon talk about is. Step 1
Have a Compelling Offer STEP 2 Landing Page A
landing page is not as hard as you think there
is countless software out there you can buy for a
monthly fee or have your web designer set up for
you.
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The design of your landing page is very
important. Simple changes, such as color of
Submit button (Please never use this word.) can
impact the number of leads you collect by 10 or
more. As you can imagine, copy (words on your
page) has a lot to do with conversions as
well. Im happy to set up landing pages, offers,
ebooks, and do all this work for you if youd
like, simply click here and lets talk. Or, you
can go at it by yourself, whichever you prefer.
Onward. STEP 3 Auto Responder Now we must
deliver the content, offer, product, or service
we have promised. And, before fulfilling the
promise, it is important you ask the recipient to
confirm and whitelist your email address. This is
critically important in a world full of spam and
emails from more people than we wish YOU MUST
GET TO THEIR PRIMARY INBOX. Of course, its very
likely you went through this process to read this
case study. Use the same strategy too. Now, for
the automation. Almost every modern email
software provider has an autoresponse option. Use
this to deliver your content, offer, or
promise. STEP 4 Follow Up If youve heard me
talk about marketing or been on my list you
know that I say the fortune is in the
follow-up. Its a fact. Your odds of selling to
a name and email with a series of emailsbuilding
the relationship firstare FAR BETTER than
selling to a cold prospect. Therefore, email 2,
after you have delivered on your promise, should
be a WARM UP email. Tell them about your
course. Introduce your USP (Unique Selling
Proposition). Explain what they should expect to
come as a valuable member of your family. Then
deliver on those expectations. Two days after
your WARM UP email should be an offer with a
DEADLINE.
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STEP 5 Upsell Now your lead should drop into
some sales sequence. This could be for
membership, for widgets, or for something you
sell that costs more than a round of golf And if
you want the best possible ROI, your marketing
should start by focusing on the warmest leads
(direct mail). The biggest issue I see amongst
many golf courses is this. No content within
emails. Simply an offer without any compelling
reason behind it. Tell me if this sounds
familiar 5 off this weekend Weather looks
good for golf 30 special on Friday These are
the emails I get from courses everyday. They all
look the same. They are all nearly worthless
dont get me wrong. Its not your fault for
sending these you dont have time to be a
professional copywriter You dont have time to
think about BIG IDEAS to promote your course
every week You dont have time to create
banner ads, Facebook ads, design web pages, and
promote your golf course Heres the good news my
friend. I do. And thats all I do. If you own or
operate a golf course, and if you would like more
rounds and revenue in 2015 I am accepting
applications for a handful of private
clients. If you would like a system to
magnetically-attract more golfers to your course,
keep them coming backagain and againmaking your
course their first choice when they play
golf If you want a paint-by-the-numbers, done
for you marketing blueprint, and all the
software, systems, templates, and tools to reach
your goal of additional rounds in 2015, click
here lets talk. On the call I will immediately
deliver a plan to boost play and profits. After
the call one of 3 things will happen
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1. You love the plan and try to implement it
yourself. In which case, I wish you the best and
hope youll stay in touch to let me know how it
goes 2. You love the plan and ask to be a
client in 2015. We will knock it out of the park
if this is the case and thats a GUARANTEE 3.
You tell me I wasted your time on the call and I
will immediately cut you a check for 200. I
promise not to waste your time or mine. The only
requirement I have is that you are the decision
maker (or have them on the phone) and have the
ability to hire me if we determine we are a good
fit. Thats it! Whats Stopping You? Youre Going
To Be In The Golf Business Next Year. You Might
As Well Start Ahead With A Proven Blueprint For
FREE. You simply cannot lose here. Click here,
leave your information, I will review your course
and give you a marketing plan to boost your play
and profits in 2015GUARANTEED Sincerely
yours, Jordan Hansen President Founder Ace Golf
Marketing PS Youre reading this because its
the second most read part of any copy. And here I
want to explain the GUARANTEE. Id like you to
have my MARKETING BLUEPRINT for 2015. If you like
it, great its yours to implement or I can
knock it out of the park for you. And in the
highly unlikely event you tell me I wasted your
time, I pay you 200. Thats my guarantee to you
DELIVER IMPECCABLE VALUE OR PAY YOU 200. Either
way you come out ahead. What are you waiting for?
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Leave your details here to see if I am still
accepting private clients. With an incredible
offer like this, my schedule will be full
soon Skeptical? Heres Proof Of My Claim. Or I
recommend you call Ricky or Janet before you hire
me. Heres what they said Jordan you are the
best. Knocked it out of the park and we are only
halfway finished!!! Thank you! Janet Self,
Owner, Cypress Creek Golf Club
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