Why billboard advertising works - Global Advertisers

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Why billboard advertising works?

• Billboard advertising continues to be an
  effective method of reaching out to the
  consumers. Since these advertisements can be
  viewed by the consumers at any point of time,
  this type of advertising works very efficiently 
  with other advertisement alternatives. Billboards
  are surely an efficient method to publicize
  products and services anywhere and anytime.
  Technology has also played a major role in
  supporting its cost-effectiveness. In earlier
  days, billboards were generally painted by hand,
  and this was a high-priced and time-consuming
  process. However, with today's smart computer
  technology, they can now be designed with the aid
  of computers and printed on vinyl paper, and then
  fixed onto the backcloth. The end result is a
  super advertisement in very less time and also at
  an affordable price.

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