How Much Does Billboard Advertising Cost - Global Advertisers

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How Much Does Billboard Advertising Cost?

• Static billboards are still just as
  impactful today as they ever were. They still
  break through the clutter by demanding the
  attention of a captive audience. The out of home
  medium is still one of the most cost effective
  ways to reach your target audience. Rentals of
  premium billboards in Mumbai are shooting up and
  there seems to be no slowdown in sight. Whether
  it's the Cadbury-Haji Ali junction, Mahim
  Causeway, Marine Drive or the domestic airport,
  it's hard to miss these massive. Be it the
  suburbs or downtown, it is visibility for which
  the marketing men and media planners are paying
  top dollar as demand outstrips supply. It isn't
  surprising then that billboard rentals have been
  growing by 15 to 20 every year and, for the
  most visible locations, rentals have jumped by 40
  . So, a 60x20 foot display at Haji Ali today
  goes for anywhere between Rs 10 lakh and Rs 14
  lakh a month and a 90x20 foot one at Mahim for
  between Rs 8 lakh and Rs 10 lakh.

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