How Does Billboard Advertising Work - Global Advertisers

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How Does Billboard Advertising Work?

• Outdoor advertising is one of the most cost
  effective forms of advertising on the market.
  Most billboards and other sign and banner
  programs cost less than a penny per thousand that
  see your ad. Other forms of media cannot compare
  to this. Outdoor advertising continuously
  encompasses new technology. With the utilization
  of digital billboards, the outdoor ad industry is
  still more potent. By going digital, this appeals
  to our technology-driven ideas. It also helps
  advertisers stay on top of current styles and
  integrating those into daily messages. Not only
  does outdoor advertising provide flexibility in
  design and messaging, and how your ad is to be
  planned, but it likewise provides a great deal of
  flexibility in positioning. Big and bold is
  always better. Billboards are woven into the
  fabric of our day-to-day lives and cant be
  switched off. In fact, 4 in 5 people notice
  billboards and 71 believe Billboards are very
  effective at reaching them with advertising
  messages when they drive.

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