Conventions

1
Magazine Construction

• Charlotte Barlow

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Conventions

• What you get on front covers

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8.
Selling Line or Banner
Masthead
1.
9.
Tagline
2.
Kicker
10.
Feature Article Photo
3.
Cover Line
11.
Headline
12.
Anchorage
4.
Secondary Lead
13.
Flash
14.
Menu Strip
5.
Plug
6.
Graphic Feature or Puff
15.
Bar Code
16.
Date Line
Caption
7.
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Conventions Of A Music Magazine

• A masthead is a graphic image or text title at
  the top of a page that identifies the magazine.
  The masterhead appears to be like smashed glass,
  to emphasise the word life is loud.
• The anchorage fixes a meaning with a photo. The
  copy text anchors the meaning of an image in a
  print advertisement. An example of this is a
  single rose, that could be used for an ad for
  anything from a dating agency to a funeral home.
• Predominant colours yellow and white
• The font used is bold and capitalised the only
  part that isnt stands out because of this.
• The magazine splits up the sections by having
  smaller photos for the articles that are not as
  important as the main selling point- the extra
  colour used on the side of the page brings
  attention to the extras that the magazine is also
  showing.
• The style has been kept consistent through its
  colour scheme and font that is used.

5
Design

• How front covers are conceived and laid out

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Direct mode of address can appear in yer face,
serious, warm
Indirect mode of address can be mysterious,
lively, sombre
Creates a wacky, fun image, sharing an identity
with the reader that offers the independence of
indie music.
Enigma what are they getting up to now?
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House Style Design Notes

• In the photo two of the three men are looking
  straight at the reader (direct mode of address),
  from the photo they look like humorous
  characters- inviting to a reader?
• There is some colloquial language used for the
  banner of the magazine- Glasto
• Enigmas are used on their cover lines- they
  explain something but it makes you want to read
  more because it sounds strange- New direction,
  Irish folk and ukulele.
• I think the magazine focuses on the frame of the
  bands to get its sales because one of the main
  stories is a quote and the other is a goodbye
  tribute.