Social Media Listening

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Social Media Listening
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• If you are you missing out on opportunities to
  increase your sales and ROI, or brand reputation,
  you must listen to your consumers and respond
  quickly in order to be fully effective.

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What is Social Media Listening?

• Social media listening is the process of
  identifying and assessing what is being said
  about a company, individual, product or brand.

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Importance of Social media Listening

• Social media listening is becoming an important
  customer intelligence tool.
• More brands are beginning to really listen to
  their customers.
• According to the report, 60 of marketers were
  using social listening strategies in 2013 and 24
  plan to do so in 2014.

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Why Social Listening?

• To build network
• To interact with customers
• To keep your customers engaged
• To drive business

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Things to listen for on Social Media

• Compliments
• Complaints
• Questions
• Competitor analysis
• Media Mentions

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Types of social media listening

• The type of listening program you employ should
  be based on your business objectives. Below are
  just some types of listening you may wish to
  undergo.
• New Product development or campaign tracking
• Sentiment tracking
• Influencer and detractor mapping
• Audience and competitor deep dives

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How to Choose the right Social Media Listening
tool for Your Business

• Here are a few things that will help you choose
  the best tool for your business
• Understanding your business needs
• Know your budget
• Compare tools to evaluate
• Ask more questions

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• Organizations which make use of social media
  listening capabilities have been able to produce
  additional revenue.

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• If you want the best social media listening tool
  for your business, then take a look at
  Plumlytics. Plumlytics provides social media
  management with comprehensive listening and
  predictive analytics built-in.

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• To know more details about Plumlytics, visit
• http//plumlytics.com/
• You can sign up for a free 7-day trial

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• Make use of social media listening tool and keep
  your customer engaged