About Professional Photography

1
About Professional Photography

• Professional photography can take many forms.
  From documenting people, products, services and
  industries, professional photography scopes much
  larger than the family portrait studio. Results
  from a professional photography service should be
  unvarying, reliable and well executed. Portrait
  studios, newspapers, advertising agencies and
  large corporations employ professional
  photographer to produce photography products.

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• Identification
• Consistent, quality results characterize
  professional photography. Well lit images, with
  creative lighting patterns are essential. Clear,
  sharp images with crisp color and saturation are
  also signs of professional photography.Compositio
  n and posing should be pleasing to the eye. The
  arrangement of subjects, attention to background
  detail and foreground elements should be
  apparent. A focus on color coordination, the
  blending of shapes and balancing of textures
  should also be visible. The images should look
  natural, and inviting, rather than stiff and
  uncomfortable.Artistic expression may break all
  of these guidelines, but as long as the
  photograph is powerful, has intrinsic value and
  has been executed with technical perfection, it
  may still be classified as professional. The
  level of photographic quality is always
  negotiable by the artist.

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Benefits Professional photography services and
pieces of art should give the consumer a
reassurance of quality and consistency. A higher
level of expectations can be met when a
professional photographer is completing the
photographic work.
4

• Features
• Creative options, cropping, styling, coloring and
  retouching are options available from a
  professional photographer or photography service.
  Professional photographers that offer digital
  services can use photo editing software to remove
  blemishes, take out backgrounds or even merge
  multiple photos together. Color photographs can
  be tinted, turned black and white, sepia toned or
  even partially colored.A guarantee of clear,
  well composed photographs may be made by a
  professional photographer. An average camera user
  can't produce such consistent results, or offer
  extensive imaging options, like a professional
  photographer.
• Type
• Portrait photographers document people, pets and
  objects. Photojournalists record events for news
  and media outlets. Documentary photographers
  record changes over time with photographs.
  Advertising and marketing photographers work with
  companies to best showcase products, services and
  features of their company.Fashion photographers
  work with models, hairstylists and make-up
  artists to create photographs for clients that
  range from clothing to food products. Corporate
  photographers document business growth and create
  photographs for annual reports, business
  promotional materials and does portraits of key
  business professionals.

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• Effects
• Professional photography documents growth and
  change with a high quality product. It can also
  create memories, preserve milestones and provide
  a visual record of an individual, family,
  business or product.
• Expert Insight
• Professional photographers use SLR, or single
  lens reflex, style cameras. Some may use medium
  or large format cameras when reproduction of the
  images will exceed stand household prints, such
  as billboards. Interchangeable lenses are used
  with the cameras to create a variety of looks in
  the photographs. Telephoto lenses allow the
  professional photographer to shoot subjects that
  are far away. Wide angle lenses allow
  photographers to work in tight spaces. Studio
  lighting, external flash units, backdrops and
  reflectors are also used by professional
  photographers.

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