What Are The 4 Criticisms Faced By Advertisers? - PowerPoint PPT Presentation

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What Are The 4 Criticisms Faced By Advertisers?

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There are 4 major criticisms faced by advertisers all over the world. shares with you those 4 criticisms. – PowerPoint PPT presentation

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Title: What Are The 4 Criticisms Faced By Advertisers?


1
What Are The 4 CriticismsFaced By Advertisers?
2
You Are Unethical
One of the most common aspects of advertising
criticism is that advertisers are
unethical. This comes into play when
advertisements are based on gender or racial
stereotypes, contains hidden information, is
unfairly priced or has tiny illegible prints.
3
This Ad Exaggerates
People often criticize advertisements as
exaggerating things and giving out false
information. The criticism is aimed mainly by
competitors who complain that it is immoral to
attract customers in this manner. This many a
time backfires on the advertisers.
4
What An Offensive Ad
Critics point out that advertisements often cross
the limits of offense. These advertisements often
deal with sex, race, religion and other
aspects. Most say that bringing out offensive
ads are a quick way to get publicity which is
unnecessary. There are legal actions involved
sometimes that helps bring more publicity.
5
You Are Materialistic
Critics argue that most advertisements are
materialistic and they have the tendency to
corrupt society. This, they say, results in a
society that is based on materialism and is less
caring. Critics also say that these
advertisements often play on the minds of the
people and force them to buy stuff beyond their
means.
6
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7
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