Top PR Agencies in India are adapting modern approaches

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Top PR Agencies In India Are Adapting Modern
Approaches
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Public Relations(PR)

• Businesses which are failed to impress target
  audiences should review their Marketing and
  Public Relations(PR) activities. The only thing
  is constant in this world, which is 'Change' and
  PR too is changing with the changes in world's
  marketing and business scenario, with the
  revolution in communications and advancement in
  digital technology. PR in 2014 and beyond will be
  bit different, that is why top PR Agencies in
  India, like The Yellow Coin Communication(TYCC)
  are revamping and reengineering their policies.
• Content is known as the future of marketing.
  Effective, efficient and engaging content for
  websites, social media, press releases, articles
  and circulars is the need of the time. creative
  content rules the world and gone are the days
  when people were not annoyed by the clichés and
  uncreative jargons. Right from the birth of a
  brand to its growth and maturity, the content
  creator should be creative enough to weave the
  story of a brand. Story attract people and boring
  details distract the mind of target customers. It
  is the responsibility of PR agencies to create a
  buzz of the brand using all types of
  communication media and great content in all the
  formats.

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• "Integrity depicts strength, coordination and
  solidarity in purpose. PR in 2014 and beyond is
  heading towards the integrity of print,
  electronic and digital media. there should a
  strong connection in all types of PR activities,
  whether it is promotion on social media or
  participation of a brand in an exhibition,
  coverage and promotional content must be coherent
  in meaning and essence. On the other hand there
  should be significant contribution of different
  departments of the organisation in fuelling a PR
  campaign. In this era, recognition is more
  important than name and image is more powerful
  than identity, those who know the art of using
  different media may benefit from fruits of PR in
  2014 and beyond." - Geeta Singh, PR Head-TYCC.

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• World is evolving at the speed of light, but
  there are many organisations still stuck in the
  traditional PR format for branding and image
  building. Yes, it is absolutely true that media
  relations play a vital role in effective PR
  propositions, but it is not the be all and end
  all of PR in the modern contest. Those who are
  recognising changes are benefitting from the
  revolutionised PR models in the digital age.
• Gone are the days when PR was solely dependent on
  media relations and press releases were the only
  image building tools of PR. The new model of PR
  is armed with right weapons of social media and
  mobile applications such as blogs, online forums,
  discussions, online gaming, video releases and
  many. The modern PR model has superseded the
  traditional approach and at last, only the
  fittest will survive.
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Thank you