Social Media - Time for Some Etiquette

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Social Media - Time for Some Etiquette
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Synergy, Innovation and Creativity
Social media marketing has the ability to provide
excellent results, which is why so many companies
are using it today. However, creating your social
media pages isnt the end of your marketing
efforts. Youll have to continually work on
developing and maintaining your online presence.
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Unfortunately, many businesses fail to keep
etiquette in mind as they begin using social
media. To help you avoid social media mistakes,
heres a look at some essential etiquette tips
every business should use.
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Twitter Etiquette Tips
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Twitter has over 100 million users actively
tweeting each day, so its important to add it to
your social media marketing plan. When you use
Twitter, youll find that hashtags are a popular
way to highlight keywords, but its important to
use them wisely.
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Synergy, Innovation and Creativity
Avoid using too many hashtags in a single post.
When you send out tweets, avoid getting too
personal or youll alienate your followers. Its
also important to keep your tweets positive. If
followers leave comments or questions, its good
etiquette to respond quickly.
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Facebook Etiquette Tips
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Synergy, Innovation and Creativity
Facebook is probably the most popular social
media site, boasting over 750 million daily
users. Its an important site for social media
marketing because most users check Facebook
multiple times each day. However, to maximize
your marketing efforts, keep a few etiquette tips
in mind.
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First, avoid updating too often. Updating several
times each day is fine, but space out your posts
so they dont dominate the feeds of your
followers. Remember that your main goal is to
inform and entertain your followers. Selling to
followers should be secondary to that goal.
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Pinterest Etiquette Tips
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Synergy, Innovation and Creativity
Pinterest is a marketers dream, since many
Pinterest users head right from Pinterest to make
purchases. This social media site continues to
see explosive growth, so dont overlook it when
youre planning your social media marketing
campaign. One of the most important Pinterest
etiquette tips is to avoid spamming.
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Synergy, Innovation and Creativity
No one wants to sort through hundreds of pins on
their feed. Sure, you can pin multiple pins each
day, by spread pins out. Focus on high quality
images and make sure you try to pin right from
the source.
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LinkedIn Etiquette Tips
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Synergy, Innovation and Creativity
LinkedIn is more about professionals and boasts
more than 120 million users each day. Its the
perfect site for networking, but you have to keep
your social media marketing efforts professional
on this site. Avoid sending out requests for
endorsements and recommendations.
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Synergy, Innovation and Creativity
If you request connects, make those requests
personal. Make use of LinkedIn groups to offer
industry information, but avoid using those
groups as a fast way to market your company.
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Google Plus Etiquette Tips
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Synergy, Innovation and Creativity
Google Plus is one of the only social networks
that has a higher percentage of male users than
women, so its a great site to use if youre
trying to target men with your social media
marketing campaign. Part of social media
etiquette on this site includes creating an
informational, professional page.
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Synergy, Innovation and Creativity
Its also important to add personal commentary to
posts that you share on Google Plus. Make sure
you make use of the Circles, compartmentalising
followers so you only share targeted information
with each group.
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Synergy, Innovation and Creativity
General Social Media Etiquette Tips
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Synergy, Innovation and Creativity
While each social media site has some specific
etiquette requirements, companies also need to
follow some general etiquette tips when engaging
in social media marketing. Here are some general
tips to remember as you work on your marketing
campaign.
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Complete Social Media Profiles
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No matter which social media site youre using,
make sure that you complete your social media
profiles. Include photos, fill out the important
about you information and make sure that your
business profile says something important about
your company.
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Avoid Needy Posts
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Synergy, Innovation and Creativity
Whether youre posting on Twitter or Facebook,
avoid being needy. You should never beg people to
follow your page. If youre on Twitter, dont ask
others to retweet your posts. Yes, you want
follows and retweets, but you dont have to use
needy posts to accomplish those goals.
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Skip the Spam
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Synergy, Innovation and Creativity
Avoid doing anything on a social media site that
will make you look like a spammer. Avoid posting
the same self-promoting messages across all your
websites. Dont flood feeds with too many posts.
Not only is this bad etiquette, but it will
sabotage your social media marketing results too.
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Synergy, Innovation and Creativity
Following the above will ensure that you keep a
professional image of your company and it
protects your brand from being shamed online for
poor manners!!
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Thank you!
Synotive Pty. Ltd. Address Exchange Tower,
Suite 1209, 530 Little Collins Street,
Melbourne, Victoria, 3000, Australia Website
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