Different Approaches To Online Reputation

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There Are 4 Different Approaches To Online
Reputation Management.
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• Which One Are You Following?

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• Online reputation management is a strategy (or
  process) that a business should resort to, when
  it needs to recover from a disaster, meaning,
  when a negative review goes viral and affects the
  sales, or even worse, when something from the
  past comes back to haunt. This is what most of
  the businesses think of ORM. But is it true? Is
  managing your reputation online only about
  undoing the damage already done, or is there
  another side to it? There is.

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• Lets take an example, and try to figure how
  different businesses may perceive it.
• Selective perception The part where the customer
  talks of something negative and/or gives a
  suggestion may be completely ignored.
• Approach A thank you note We are glad to know
  that you like our coffee. Do come back!

Customer You guys serve amazing coffee. If only
you had some coffee table books as well. I mean,
some people do like to read, just saying!
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• Ignorance is bliss If you do not have a website,
  you dont have to worry about online reviews.
  Website reputation? Now, whats that?
• Approach We hardly use the Internet. Which
  site did you submit the review on?

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• AIDA Taking advantage of the review(s) for
• 1. attracting more customers,
• 2. evoking their interest,
• 3. convincing them that they have a strong
  desire to come back, and
• 4. asking them to act upon this desire
• Approach Thank God, you pointed it out. We have
  arranged for 100 coffee table books, including
  some of the bestsellers, for YOU, and our other
  valuable customers. Hope, you pay us a visit
  soon. And yes, did we tell you, we now also serve
  coleslaw sandwiches? They taste best with latte.
  Do try them, when you are here!.

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• Retaliation Getting back at the customers
  losing cool making an attempt to prove them
  wrong.
• Approach We think you are mistaken. We
  dont run a library here, do we? Why do you
  expect to see books? We serve the best
  coffee in town, and that should do!

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• Its interesting to note how some businesses turn
  a blind eye, while others conveniently forget
  that Customer is very much the King, and has
  always been. But, the question is
• what should you do, when faced with a similar
  situation?
• Should you retaliate, or should you look on the
  bright side, or would it better for you to simply
  give up on the idea of internet reputation
  repair, because hey, you run a brick-and-mortar
  store?
• NO! Online reputation management should entail
  seeing an opportunity in adversity if the
  customer is not happy, try and find out why, and
  get there in fact, give them another reason to
  come back to you!

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Getting in touch
Website URL http//webcircle.com.au/ Contact
1300 760 363 Email- ID sales_at_webcircle.com.au