crash course to effective web copywriting - PowerPoint PPT Presentation
Title:
crash course to effective web copywriting
Description:
Starting an online business on your own can be an intimidating task. You probably have questions like, where do I start? How do I start? What do I do? Well I'm going to tell you exactly what you need to do in order to start your own online business. – PowerPoint PPT presentation
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Title: crash course to effective web copywriting
1
Online Copywriting Persuasion
- Crash Course to Effective Web Copywriting That
Sells!
2
What is a Sales Copy?
- NOT a brochure
- NOT a newspaper ad
- NOT a corporate website
3
What is a Sales Copy?
- A Sales Copy (or Sales Letter or Sales Page) is
simply a one-page website. - Written in a direct response approach.
- The goal of the sales page is to persuade your
customers to buy your product.
4
Question Long Sales Letter? Or Short Sales
Letter?
5
Long or Short Copy?
- ANSWER there is no right or wrong answer!
- Keep or add words that will contribute to the
selling of the product. - Remove words that are irrelevant, dont sell or
can result in loss sales. - The higher the product price, the more convincing
the sales copy must be.
