Ecommerce - The Fastest Growing Sales Industry

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Ecommerce - The Fastest Growing Sales Industry
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Synergy, Innovation and Creativity
Every day, retailers all over the world are
setting up shop in the worlds largest
marketplace the Internet. Ecommerce breaks down
barriers that previously existed between
consumers and retailers.
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Synergy, Innovation and Creativity
No longer are consumers limited to what they can
purchase in their own domestic markets, but they
are able to find millions of products, from
around the world, all from the comfort of their
home.
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Synergy, Innovation and Creativity
Manufacturers and distributors now have the
opportunity to sell directly to consumers, and
with very little overhead compared to traditional
retail operations or distribution channels.
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Synergy, Innovation and Creativity
With the right ecommerce website development and
marketing approach, business owners will find
success in this unique industry.
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Synergy, Innovation and Creativity
What makes Ecommerce a One of a Kind Industry?
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Synergy, Innovation and Creativity
Ecommerce is unique because the sales aspect is
not the only line of revenue for business owners.
In page display advertising, text advertising,
run-of-site sponsorship and even affiliate
commissions can all help to drive additional
revenue within an ecommerce model.
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Synergy, Innovation and Creativity
This provides a more lucrative opportunity to
business owners, and has the further effect of
providing relevant, but non-competition products
and services to interested consumers. Most
ecommerce website design firms will offer
tailored marketing strategies to accompany page
design packages.
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Synergy, Innovation and Creativity
Visibility in ecommerce is also unique to that of
rival retail or distribution structures.
Ecommerce relies heavily on search engine
visibility, and to a slightly lesser degree,
advertising. Ecommerce operators should utilize
search engine optimisation to raise natural
rankings in keywords for their target market, but
should also supplement this with paid advertising
like pay per click, or impression advertising.
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Synergy, Innovation and Creativity
Ecommerce website development specialists will
assist business owners to develop a marketing
strategy that will raise visibility for their
site. Ecommerce solutions should be creative as
well as multi channelled. New media like social
networking is one key area that ecommerce sites
can utilize to gain visibility and generate
business.
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Synergy, Innovation and Creativity
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Synergy, Innovation and Creativity
Because the core functions of ecommerce are
primarily performed online, business owners
should take a particular interest in security.
Ecommerce website development professionals will
assist these business owners to produce pages
using technologies that make transactions safer
for consumers and the business.
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Synergy, Innovation and Creativity
SSL encrypted payment methods, signed pages for
additional security, encrypted data transfer, and
customer zones featuring secure authentication
will help to protect the interests of all
parties. Ecommerce solutions should always take
security in mind, even from the earliest stages
of planning.
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Synergy, Innovation and Creativity
Scalability like No Other Industry
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Synergy, Innovation and Creativity
Scalability within ecommerce is what makes it so
attractive to new entrepreneurs and business
owners. Ecommerce can begin with a small
operation, offering a modest product line, and
have the potential for growth without excessive
investment, risk, or restructuring.
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Synergy, Innovation and Creativity
Assuming that a business has access to a wide
variety of products that can be mobilised on
short notice, and they have channels in place to
deliver these goods to consumers, the only
solution that remains to be found is a channel
that allows the products to be easily sold to
those consumers.
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Synergy, Innovation and Creativity
Ecommerce offers unique scalability because it is
a web based operation. Three key areas make
ecommerce more scalable than traditional
operations.
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Synergy, Innovation and Creativity
Ecommerce Website Design
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Synergy, Innovation and Creativity
An efficient ecommerce website will be
immediately scalable. A site featuring less than
10 products does not necessarily need to be more
complex than a site that features 10,000
products.
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Synergy, Innovation and Creativity
An efficient ecommerce page will also feature
responsive design with elements that can be
removed or replaced as products are added or
replaced. This means there is very little
investment for a business owner to scale up, or
scale down their Ecommerce website.
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Synergy, Innovation and Creativity
Bandwidth Allocation
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Synergy, Innovation and Creativity
A modest business with fewer product offerings
will require less bandwidth than a large online
retailer. Customising available bandwidth for
scalability is simple with any hosting provider,
and could range from as little as 1GB in monthly
traffic, to unlimited traffic. Businesses can
easily upgrade or downgrade their packages
depending on the current state of their business.
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Synergy, Innovation and Creativity
Content Creation
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Synergy, Innovation and Creativity
One of the few ongoing investments that a
business may make in to their ecommerce operation
is the page content itself. Content writers could
produce thousands of product descriptions and
informational articles in a matter of days.
Producing sales copy in other industries often
takes weeks, or even months to complete.
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Synergy, Innovation and Creativity
Ecommerce is so prevalent because it can allow
even the smallest investment to grow in to a
successful enterprise. Ecommerce is essentially a
way of monetising web pages, while providing
something that consumers want or need. Without
efficient and competent ecommerce website design,
success would not be possible.
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Synergy, Innovation and Creativity
Any business owner looking to enter ecommerce
should partner with a proven designer for their
ecommerce solutions. This will allow them to
reach the full potential of their business, while
taking advantage of the unique benefits that
ecommerce has to offer.
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Thank you!
Synotive Pty. Ltd. Address Exchange Tower,
Suite 1209, 530 Little Collins Street,
Melbourne, Victoria, 3000, Australia Website
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