NFC Marketing Solutions

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Dubai Leading Technologies
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Posters, Labels and Stickers
What Challenges Are You Facing With The Current
Methods of Label Production?
Printed Coupons and Loyalty Cards that need to be
carried physically for redemption
Labor-intensive Barcode Solutions for Inventory
Management
Static, One-dimensional Posters Printed Labels
and Stickers with Limited Information
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Emerging Trend in Label Conversion
What Do You Need To Know?
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A New Standard in Labelling and Posters
The emergent technology at the heart of Barclay's
PayTag services and new advertising campaigns
for Vaseline, Universal DVD, and EA Games
Near Field Communication
The new standard beginning to make itself felt in
Labelling and Posters
NFC Technology
NFC is poised to become an essential part of
retail labelling and advertising
strategies. Label convertors can expect to be
asked to include NFC in label or poster
production.
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NFC Technology
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NFC Use Cases
Pass Gate Get information from smart poster Get
information from information kiosk Pay bus/taxi
fare
STATION AIRPORT
Enter/exit office Exchange business cards Login
to PC Print using copier machine
OFFICE
Adjust seat position Open door Pay parking fee
VEHICLE
Pay by credit card Get loyalty point Get and use
coupon Share and use coupon among users
STORE RESTAURANT
Pass entrance Get event information
THEATER STADIUM
Download and personalize application Check usage
history Download ticket Lock phone remotely
ANYWHERE
Area
Usage of NFC Mobile Phone
Service Industries
Mass Transport Advertising
Public Transport
Security
Banking Retail Credit Card
Any
Entertainment
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NFC Devices
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Proven Benefits of NFC Technology
Easy To Use And Fast Communication
Innovative Use Everywhere
Better Customer Engagement
Why NFC?
Enables Real Time Management
Reduce Manual Effort And Cost Effective
Highly Secure And Reduces Frauds
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Posters, Labels, And Stickers That Engage And
Communicate
DETAILED PRODUCT INFORMATION ON LABELS
Currently data/information printed on labels
POSTERS
Currently static posters which is one dimensional
CONTACT INFORMATION LABELS
Currently limited information
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Posters, Labels, And Stickers That Engage And
Communicate
Digitally accessible and can be redeemed anywhere
online
COUPONS
Currently being printed and has to be physically
redeemed
LOYALTY CARDS
Currently physical printing of cards and need to
be carried everywhere for loyalty points and
redemption
Loyalty can be archived digitally and accessible
anywhere
GIFTS
Logistically challenging
Brands can offer digital gifts like ringtone,
recipe downloads, brochures, games etc.
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Posters, Labels, And Stickers That Engage And
Communicate
Create dynamic labels that can engage your
clients through social media, campaigns, polls,
feedback and ratings Ability to get detailed
insights of your clients for product development
and enhanced service levels
CLIENT ENGAGEMENT
Currently being printed and has to be physically
redeemed
INVENTORY MANAGEMENT
Barcode solutions
You not only use it for inventory management but
also for marketing strategy post sale
Virtual store can be set up easily
VIRTUAL ONLINE STORE
No option
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Consumer Impact
A magical experience
More awareness and information about product
Ease of use, simple and fun
Attractive technology and hassle free
Fast information exchange
Saves time
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NFC in UAE
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NFC Worldwide
As per ABI research the number of NFC devices
will reach 2 billion by 2017
Cities like London, New York, Melbourne, Tokyo,
Seoul, Nice are using NFC Smart Posters to
interact with people
Many NFC Mobile payment based trials have been
launched across the world
Brands like Google, Samsung, Microsoft, Master
card, Visa, leading banks are pushing NFC into
the mainstream
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NFC Forum
www.nfc-forum.org
The NFC Forum is a non-profit industry
association that advances the use of Near Field
Communication technology for commercial purposes
Because interoperability is an important goal for
NFC, the NFC Forum is implementing a testing and
certification programme that will allow
manufacturers to demonstrate that their products
conform to the NFC standards. The NFC Forum also
has the aim to promote the use of the technology
and has recently launched a logo to be used at
reader points and on tags that implement NFC
standards.
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NFC Value Proposition
DRIVE SALES Discounted Purchase or Promotional
Codes Text, Snap Shots, Check-ins All Through NFC
DRIVE BASIC PRODUCT KNOWLEDGE Valuable Feedback
from consumer Product Launch with Smart Posters
BRAND IMMERSION Social Engagement, Music, videos,
games, recipes Web links with NFC Tags
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Just One Touch
No Typing
No Searching
No On/Off Mode
No app search

No Scanning
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Thank You
Website www.dubaileadingtech.com Email
sales_at_dubaileadingtech.com