Search Engine Optimization

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Search Engine Optimization

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What is Search Engine Optimization?
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• Search Engine Optimization, which is also known
  as SEO, is the process of increasing the volume
  and quality of traffic to a website from search
  engines via organic or search results.
• The higher your company's website ranks on Search
  Engine Result Page (SERP), the more searchers
  will visit your site.

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• As a marketing strategy for increasing site's
  relevance, SEO consultants consider how search
  algorithms work and what people search for.
• A SEO process may involve a site's coding and
  structure, content and copywriting, site
  presentation, as well as fixing other problems
  that will prevent search engines from indexing
  your company website.

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• If your company's website is not indexed by
  search engines, there will be no chance at all
  for your site to get high visibility rankings on
  search engines.
• Therefore, it is extremely important for
  businesses to take note of SEO and make sure that
  their websites are properly indexed by search
  engines.

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Search Engine Optimization as a Marketing
Strategy for Businesses
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• So how should businesses use SEO as a marketing
  strategy? The primary objective of implementing
  SEO to a company's website is to drive targeted
  traffic to it.
• Eye tracking studies have shown that searchers
  scan a search result from top to bottom and left
  to right, looking for relevant results.

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• Therefore, if your site is near the top of
  organic listings rankings (organic listings refer
  to the web results that are listed on the left
  hand side of the SERP), it will most likely
  increases the number of searchers who will visit
  your site.
• A successful online marketing campaign may
  usually involve SEO, but it also consists of the
  use of paid advertising on search engines,
  building high quality websites to engage and
  persuade site visitors take action either through
  enquiries or online sales, setting up analytic
  programs to allow site owners to measure their
  successes and improving a site's conversion rate.

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Benefits of SEO for Businesses
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• Businesses can benefit from SEO in a lot of ways,
  be it to increase brand awareness, get sales
  leads or increase sales revenue.
• The following is a list of benefits that
  businesses can get from SEO

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• Get more targeted traffic. SEO can increase the
  number of visitors to your site who are actively
  searching for your product or service.
• Increase brand awareness. SEO can give your brand
  a high international profile. You can also use
  SEO to create brand awareness for any new service
  or product by optimizing related product/service
  key phrases to rank higher on search engines.

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• Marketing your brand 24/7. With SEO, your website
  will get exposure 24 hours a day, 7 days a week -
  without stopping.
• Higher sales. As SEO brings you targeted traffic,
  it can mean increased sales of your product or
  service.
• Long term positioning. Once a properly optimized
  designed site is in place, rankings on organic
  listings should be consistent whereas the cost
  for Pay-Per-Click (PPC) Advertising is ongoing.

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• More value for dollars. Once your company's
  website has achieved high organic rankings for
  various key phrases, you will not have to pay for
  each visit.
• Whereas for PPC Advertising, to enjoy high
  ranking visibility on search engines, you need to
  pay for each click or visit to your site.

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Keyword Research - The Key Factor to Successful
SEO Implementation
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• Major search engines like Google, Yahoo, MSN Live
  and AOL get a lot of searches every day.
• Before you implement SEO to your website, you
  must know what key phrases or keywords your
  target audience is using to search for the
  product or service that you offer.

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• Choosing the right keywords is the real beginning
  of any SEO effort.
• After you have determined the right set of
  keywords to target, you can start the work of
  search engine optimization.

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Why do you need to outsource SEO?
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• SEO is a very time-consuming process as continual
  fine-tuning and monitoring need to be done.
• Therefore, it is advisable for you to hire a
  search engine optimization agency to plan out the
  optimization plan for your company.

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• Last but not least, in order to achieve
  successful optimization results, it is very
  important for your SEO agency to work closely
  with your website designer if you have your own
  IT department.
• This is because your company website needs to be
  both visually appealing and search engine
  friendly in order to achieve high organic
  rankings, as well as conversions.

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Thank You

• Call [phone] for Free SEO Analysis
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