Customer Acquisition At POS (Promozone)

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Customer Acquisition at POS
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Promozone Targeted Customer Acquisition at POS
Select. Target. Attract.

• Run focused campaigns directly reaching targeted
  customers inside store
• Drive sales with eye-catching call-to-action
  offers printed on the front of customers Credit
  / debit card charge slips.
• Make efficient use of your marketing budget by
  accurately measuring the effectiveness of
  marketing initiatives
• Select your target customers on combination of
  multiple criteria like purchase behavior, store
  location, date, time, specific banks cards etc.

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Sample campaigns
 
Objective Brand Equity
Objective Launch teaser campaign
Objective Consumer offer to drive footfalls
Objective Drive Facebook sign-ups
Objective acquisition with special offer
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It is crucial for them to create targeted and
measurable customer engagements It is crucial for
them to create targeted and measurable customer
engagements
Creating targeted and measurable customer
acquisitions

• Targeted campaigns Key Challenges for Marketers
• Critical to engage with consumers both inside and
  outside of stores
• Capture consumers attention, drive acquisitions,
  at the same time enhance shopper loyalty
• Effective measurement tools to improve ROI on
  marketing investments
• Engaging with target consumers across multiple
  channels

• Pine Labs innovative promotion offerings
• Address marketers need to deliver targeted
  campaigns for customer acquisition
• That can be measured effectively
• Direct reach to millions of consumers through
  Pine Labs Merchant Network
• Easy customization on-going optimization

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Introducing Promozone
Reach new audience
Drive traffic back to store
Sample list from Pine Network of merchants
Leverage Pine Labs retailer POS network of more
than 25,000 locations, gives your brand access
to a captive audience of millions of credit and
debit card customers doing transactions!
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State-of-the-art from design to delivery
 
Better Shopper Experience Loyalty
Pine Network Of Retailers
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What Promozone can do for Retailers
 
Engage the right consumer with targeted messaging
displayed on the front of their POS chargeslips

• Promozone Managed Services
• Promozone allows retailers to utilize a proven
  touch point the FRONT of chargeslips
• Promote your own programs including sales,
  events, rewards etc
• Connect to your loyalty program to reward your
  top customers
• Add QR codes, URLs etc., to drive consumers
• Connect your POS campaigns with corresponding
  in-store signage

• Promozone Advertising Revenue
• Provide a new stream of advertising revenue
• Open your POS marketing ad space to third party
  brand advertising
• Leverage Pine Labs relationships with the most
  sought-after networks of merchants

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What Promozone can do for Marketers
 
Enables Marketers to drive sales and customer
acquisition by reaching new audiences with
targeted messages across Pine Labs merchant
network

• In-store Targeted Promotions On Chargeslips
• A retailer network of 25,000 locations
  nationwide a captive audience and millions of
  credit / debit cards transactions within your
  reach
• Deliver targeted messages on the FRONT of
  customer charge
• Drive sales via product group promotions,
  cross-category volume or affinity targeting
• Engage consumers via POS marketing with unique
  partnership promotions, sweepstakes
• Utilize QR 2D codes and barcodes to track
  redemptions
• Deliver coupons online, with redemptions at POS
  (EDC)
• Promote social media marketing promotions with
  custom URLs

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Cross Promotions with Promozone
 
A compelling offer with a timely call-to-action
will break through marketplace clutter,
convincing customers to visit your store or try
your product

• Unique Cross Promotions
• Promozone makes it possible for you to acquire
  customers wherever they are, via Pine Labs
  merchant network and collaboration multiplies
  the results
• Link to the customer base of complementary
  retailers
• Raise awareness and redemption with campaign
  promotion on retailer
• Utilize the power of QR codes , custom URLs to
  expand your customer interaction from in-store to
  mobile, digital or social channels

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Maximize Marketing ROI
Promozone Marketing Analytics

• Marketing analytic dashboards providing a
  comprehensive analysis of your marketing programs
• View redemption rates in real time and redesign
  offer strategy on an ongoing basis
• Reports on the imprints and redemptions,
  facilitating decision making on future offers
• Evaluate and manage a variety of critical
  benchmarks like campaign effectiveness and brand
  loyalty

Drive sales and build loyalty with valuable
shopper insights from all locations, further
refining your marketing message.
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