Market an insurance agency management software company

1
Marketing Plan
2
Objective

• Reach qualified candidates who are looking for
  this service or happen to come across it by
  searching for something related to insurance. We
  will reach out to them directly through social
  media, forums and appear in their Google
  searches.

3
Marketing

• The first marketing medium will be Google
  Ad-words Organics.
• The second marketing medium will be a
  professional Linkedin account
• The third will be banner ads through insurance
  related websites
• The fourth will be email scraping and campaign

4
Marketing Allocation
5
Adwords

• Our strategy will consist only in the United
  States (does it need to be world wide), phrase
  search settings, on a 9 AM EST to 10PM PST
  schedule, and mobile friendly.
• I have a master account with Google Ad-words and
  will be assisted by them from conception to the
  end.

6
Organics

• The focus will be on
• Blog posting on Nowcerts.com
• Guest posting on other insurance websites
• Back link creation from relative sites
• All clean all white hat

7
Linkedin

• We will create a professional Business 2 Business
  program.
• This will allow us to reach those who are
  directly in our market place.

8
Insurance Forums

• We will post banner ads in forums that agency
  frequent examples
• Insurance-forums.net
• Insurance-forums.org

9
Email Campaign

• This will not be a typical email campaign.
• We will scrape emails off of insurance related
  directories
• Kirschners.com
• insurance-directories.com (UK based)

Once we have those emails we will have to send
out an email campaign to those clients
10
Questions

• Is eDominators in charge on managing Linkedin or
  will I train someone who works for you?
• Once I have scraped the emails from directories
  who will be sending out the emails?
• Once we have selected the insurance forums to
  post banners ads in who is creating those banner
  ads?