Youtube Video Marketing

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Power Video Marketing
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Fast YouTube Facts
Created in 2005 by 3 former PayPal Employees
Acquired by Google in 2006 for 1.65 billion
3rd most visited site worldwide (Alexxa R.3)
800 million views per month
Top content provider to search engines
2 paid advertising platform (Adwords 1)
4 billion video views per day
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Mind Numbing Stats
70 of traffic from non U.S. sources
Since 2005 has more than 1 Trillion views
Monetizing 3 Billion videos per day
Mobile views of 600 Million daily
Top content provider to search engines
700 Ytube videos shared on Twitter per minute
30 of users account for 99 of views
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Not Just for Celebrities!
525 Million Views
80 Million Views
45 Million Views
Charlie Bit My Finger
Jen Kevins Big Day
Keyboard Cat
15 Million Views
35 Million Views
Hey Jude Kid
Noahs Daily Photos
Dont Tase Me Bro
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Video Platform Reach
On YouTube
Embeds
Search Engines
Social Sharing
Downloads
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Video File Types
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YouTube for Business
23 of small businesses use to advertise
Only 2 use it for paid advertising
Less than 8 understand effective use
Only 6 use direct calls to action in videos
11 offer FREE training viewers would pay for
Only 2.5 understand and use Video SEO
1 understand videos impact search results
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These Facts Mean
76 of small business dont use this platform
Of 23 who do, only 5 use effectively
17 NEVER receive website visits
18 NEVER receive Google video ranking
14 of free trainers arent self-employed!
21 NEVER know if video are search indexed
24 are leaving PROFITS on the table
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How Businesses use Video
Paid Ads
Promos
Leads
Testimonials
Presentations
Launch
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Now the Hard Questions
Do you have a video marketing plan?
If so- how are you monitoring results?
If not why?
Do you understand videos power on Google?
Spend on advertising yet forego YouTube?
Satisfied with video view counts?
Do you even know what video SEO is?
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Lets Begin Planning!
How will customers find my videos?
Strategic, geo-targeted use of keywords!
Exploit search patterns future customers have
already formed
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To Exploit Current Habits
Aggregate current and industry keywords
Find 2nd 3rd level niche markets for testing
Align relative video descriptions tags
Study like messaging for opportunities
Begin documenting analytics data for tweaks
Monitor trends for industry opportunities
Multiply video content
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Video Production
What if I cant produce high quality video?
With Web 2.0-professional is relative!
The most effective brand messaging videos
demonstrate EXPERTISE-not fancy effects!
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Easy Production Tools
Flip Camera
Screen Capture
Video Players
Video Compression
Desktop Editor
Open Source
Webcam
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Upload Tips
How long is best for video length?
That depends on video type!
Must be long enough to capture and hold viewer
attention but short enough NOT to increase bounce
rate
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Competitive Research
Conduct competitive keyword video research
Note intelligent search bar suggestions
Use search term(s) on Google for videos
Screen shot top 5 viewed videos
Note descriptions, user profile tags
Only select videos listed on page 1 listings
Match top YouTube Google search lists
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Dominate Indexing!
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Defining Market Channel
SEO includes individual branded channels
Extends reach of brand messaging views
Content multiplication more views
Positions videos in indexing suggestions
Requires SEO copy of keyword research
Best for sequential training messaging
Power marketing of services on YouTube
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Branded Channel SEO
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Upload Planning SEO
Search Results
Onsite
Branding
Indexing
Research
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Get
1,000,000
Video Views!