Online Publishing for Beginners

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eBook Publishing Marketing!
B.D. Dale
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Your Book is Ready-Now What?
Decide whether e-Book or print is best
Aggregate Distribution Methods
Become familiar with eBook upload formats
Avoid non-secure distribution platforms
Secure free ISBN number
Research genre keywords for marketing
B.D. Dale
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E-Publishing Benefits
Low overhead cost (no printing, shipping etc.)
Speed to market over traditional methods
Author keeps virtually all profits
1000s of FREE distribution channels
Low risk high potential
Low barriers to market entry
B.D. Dale
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Top 4 eBook Publishing Platforms
Nook
Google Books
Sony
Amazon
Android
Kindle
Sony E-reader
Nook
B.D. Dale
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Other Top Publishing Websites
Smashwords
Lulu Books
Kobo
Bookbaby
B.D. Dale
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Other FREE Distribution Channels
Use to compliment top level distribution NOT
instead of!
eBook Directories
Document Sharing Sites
Authors Website
Download Sites
Always assure your intellectual property is safe!
B.D. Dale
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Sample Distribution Process
Distribution Selected
Genre Keywords
Pre-Upload
Formatting Tested
Distribution Website
Keyword Description
Artwork Check
Author Profile
eBook Uploaded
Format Verified
Genre Defined
eBook Multiplication
Alternate Distributor
Test Covers
Use Same ISBN
Alternate Distribution
eBook Upload
Extend Keyword(s)
B.D. Dale
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Its Time to Sell!
Customers find new title(s) by keyword - genre
Sample keyword genre rich titles
Write keyword genre rich descriptions
Test pricing but DO NOT under value
Lowest prices RARELY equal higher sales
Use one merchant service across platforms
B.D. Dale
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Geo-Locating Buyers
Non-title-author specific buyers use identical
search habits regardless of distribution point
Use keyword specific and book genre terms
B.D. Dale
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Sales Funnel Overview
Product
Pricing
Merchant
Platform
Info Capture
Delivery
Follow up
Resolve Issues
Clean sales funnels increase profits and trust!
B.D. Dale
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Boot-Strap Marketing
NEVER use paid ads BEFORE FREE ads
Price test using various delivery platforms
Market titles using SEM SEO best practices
Use book excerpts to increase sales
Implement 12 Pillars of Internet Marketing
Multiply sales messaging across platforms
B.D. Dale
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Paid SEM Advertising
Paid search shouldnt be primary advertising
Low click thru rates vs. known authors
Expensive PPC for the non-capitalized
Begin with inexpensive niche markets
Get visits from organic ranked sales offers
Social sites PPC 3x(s) as expensive as search
B.D. Dale
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Paid Content Can Be
Google Adwords
Mobile PPC
Looksmart
Yahoo-Bing Ads
Ytube Video Ads
LinkedIn Network
Buysellads.com
Go-Click
Ask.com
Facebook Ads
InText Advertising
Twitter Ads
B.D. Dale
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Before Using PPC
Set-up custom site NO FREE BLOGS!
Profile set-up on writing related forums
Build relative website backlinks
Begin SEO basics training
Write 500-600 word articles on topic
Use mass distribution tools like Onlywire
B.D. Dale
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Before Paid Search
Explore free social advertising options
Select strategic free directory distribution
Use free video production tools online
Set up stores on alternative sites like Etsy
Create funnels on document upload sites
Use Powerpoint upload sites for marketing
B.D. Dale
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12 Pillars of eBook Marketing!
Bookshelf APP
Micro blogs
Author Site
Podcast Reading
Press Releases
Doc Sharing Sites
Email Marketing
Quick Updates
eBook Directories
Article Marketing
Social Network
Video Sharing
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Launch an Author Website !
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eBook Formatting Software
Prepares eBook for distribution!
ePub
Maestro
Author
Compiler
Starter
But is eBook software necessary?
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NO! Misleads New Authors
All publishing tools needed are on PC , Mac or
FREE on the Internet!
OR
Major distribution platforms convert eBook to
proper format when uploaded!
B.D. Dale
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We offer more than 11 hours of professional,
easy-to-understand eBook publishing and marketing
training!
B.D. Dale