Reverse Engineering to Grow Your Customer Base

1
Reverse Engineering Beauty To Grow Your Customer
Base

• Discover how to get in the minds of your audience
• Episode 84 with Travis Lane Jenkins and David
  Kadavy

2
Definition of HACKERS

• the popular media portrayal of hackers, being
  somebody who breaks into computers.
• kind of group of people who really value learning
  new things, and using technology to solve
  problems, and be willing to learn whatever it is
  that they need to learn to achieve their vision.

3
Reverse Engineering Beauty

• there's cultural things that influence designs
• depends upon the culture or the personal taste
  and intentions
• you can't really have a great visual design
  without a great user experience

4
Do-It-Yourself (DIY)

• People are learning how to do a lot of things on
  their own and in part because they want to but
  also it's just so much easier now.
• Like you can create a crazy, complicated,
  multi-dimensional bracelet using shape ways or
  something like that.
• Or you can make your own album, or have your own
  radio show.

5
DESIGN

• this visual communication is a new kind of
  literacy
• people learn how to do it more and more
• with the help of visual communication
  understanding messages becomes easy
• to convey a message verbally or even written
  would have taken a whole lot more effort

6
Why would an entrepreneur want to take on this
sub design

• If you can design something, makes something look
  decent when you're designing it, and not have to
  pay somebody else, you're creating value out of
  thin air.
• When an entrepreneur figure out how to do a
  little bit of this it will be a huge ROI.

7
What are the impacts of design to a small
business owner

• unclear business objectives can manifest
  themselves in design problems.
• you got to think about how design fits with the
  best strategy.
• Being clear visually with what is the most
  important thing that a person should be looking
  at right now is a really important thing to do. 

8
Learn how to Improve Design

• watch out for competing elements.
• simplify decisions (like with font selection)
• think about all the invisible forces in design.
• Communicating with these invisible things in
  design is really important to making clean and
  clear-looking design quickly and efficiently.

9
Parallel between design and writing

• In writing you have the intro, and then the body,
  the highlights and all of those things, but
  there's a lot of editing and then removing what
  shouldn't be there.
• Writing helps organize your thoughts.
• It should be flowing and communicating.

10
Parallel between design and writing

• In design, you are connecting your brain to the
  brain of the lookers of your design.
• Is it flowing, is it communicating?
• Is the design conveying these thoughts that you
  have to them.

11

• It's really trying to install new eyes in your
  head, so that's when you see designs that you've
  liked, you'll have a better understanding of
  what's going on.

12
How to scale in your business

• learn how to delegate
• learn how to separate yourself from the actual
  doing of the business.
• through the experience of learning things you
  come with some new tools for helping get that
  next level of competency into people's brains.
• (thats how you scale)

13
Most people don't realize this

• To be successful in any business you need to
  become extremely competent in that.
• But to really become extremely successful, very
  rarely does it entail you doing what it is that
  made you successful.

14

• listen to the full interview at
• theEntrepreneursRadioShow.com

15

• the entrepreneurs radio show
• Conversations with Self-made Millionaires
• High-level Entrepreneurs that
• Grow Your Business
• a production of
• Rock Star Entrepreneur Network
• www.rockstarentrepreneurnetwork.com