how to open restaurant concept

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• LE FANCY SCHMANCY FINE DINE
• IN GENEVA
• RESTAURANT MANAGEMENT (1024)
• Date of presentation 11th February 2014
• Group Member Krunal, Ajaz, and sumeet.
• Concept of restaurant Fine dine

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CONCEPT OF FINE DINING IN GENEVA

• Fine dining and why Geneva ?
• It is known for patrons the finest food, quality
  service and atmosphere.
• Most expensive restaurant and menu should offer
  unique items
• service should be beyond doubt impeccable and the
  atmosphere should be inviting.
• Standards you should always include in fine
  dining are fine china, glassware and flatware
  (absolutely no paper, plastic, or Styrofoam).
• Geneva is the world third expensive city in 2012
  moreover people here are very rich and can afford
  to pay high price for quality service and food.
• International students belongs to rich background
  and walk in tourist from Geneva airport.
• Business man and benefits of festival annual
  conference.

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Macro analysis using pestel

• Restaurant industry is affected by changes in
  national, regional and local economic conditions,
  consumer spending patterns and consumer
  preferences.
• Other factors , price elasticity of demand ,
  inflation rate , government policy and change of
  government affect the whole industry.
• Political factors
• A restaurant will be affected by factors that
  affect other businesses as well, such as tax
  rates and labor laws.
• Hygiene expectation and rules .
• Economic factors
• The interest rate at 15 p.a in Geneva would
  definitely affect our fine dine restaurant
• Rate of inflation in Geneva (Switzerland) was
  recorded at 0.10 in 2013.
• Social factors
• Eating habit of people in Geneva
• Ratio of people prefer to eat out regularly.

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• Technological factors
• We will be doing business in Geneva and that we
  prepare a good hygiene food with help of latest
  technology in kitchen and we are having
  technically sound front office.
• Food technology , better production ,
  procurement
• Legal factors in Geneva
• HACCP certification mandatory for hygienic food
• Regular random checking by government department
  for following procedure or not.
• Penalty up to 50000 CHF or imprisonment or
  shutdown by law.

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Porter s five forces in Geneva
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SWOT ANALYSIS
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MARKET SEGMENTATION
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Advertisement and promotion strategy

• Local newspaper and Airport electronic 72 wide
  screens.
• Promotional Items
• Bounce Back strategy for existing or new customer
• Rewards Card
• Web-Marketing
• Relationship marketing
• Improve dining survey.
• Elite service