Enterprise Visibility Accelerator (EVA) – Position2 - PowerPoint PPT Presentation
Title:
Enterprise Visibility Accelerator (EVA) – Position2
Description:
Enterprise Visibility Accelerator (EVA) from Position2 is based on a unique methodology. It helps B2B marketers tackle the three-fold digital marketing challenge. With EVA, existing digital assets are repurposed and published across various online and social channels to boost brand visibility through improved search engine rankings. Take a look at this presentation to see how your brand can benefit from EVA. – PowerPoint PPT presentation
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Title: Enterprise Visibility Accelerator (EVA) – Position2
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Enterprise Visibility Accelerator
Increased Visibility for Your Digital Content
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Challenge
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An Ever Expanding Media Landscape
- You need to have your assets across multiple
channels - Multiple channels use multiple formats
- Each channel (site) has its own set of best
practices
Mobile
Business Site/Blogs
Search Engines
B2B Landscape
IT Site/Blogs
Entertainment
Brand Sites
Media Sharing
Social Networks
Source Ogilvy
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Challenge
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Changing User Behavior
Social Media (other than Blogs) Articles Blogs Cas
e Studies Videos White Papers Webinars/Webcasts In
fographics Mobile Content Mobile Apps
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- Users rely on content across channels and in
formats that are convenient for them - Only 20 of readers remember a white papers
content but 80 remember it when viewed as a
video
81
76
64
62
A
51
38
28
0 10 20 30
40 50 60 70
80 90 100
Source CMI/MarketingProfs 2014 Based on
The Power of Visual Communication, HP
Content Marketing Usage by Trend
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Challenge
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Evolving Search Algorithms
- Search results are a blend of websites, social
profiles, videos, images and documents - High priority given to social content
- Ranking high on search engines for all digital
content is no longer optional, its critical
If you have good content, Google will find you!
- Matt Cutts, Google
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As a B2B Marketer, you need to ensure your
digital content is
- Present across multiple channels in multiple
formats - Present across an ever expanding list of popular
sites - Optimized to show up in search results
- Tracked and monitored for views, social mentions,
reach etc.
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Presenting Enterprise Visibility Accelerator
EVA
PPT
Whitepaper
Blog
Banner Ads
Video
Digital content (asset) is
Landing Page Email
Infographic
- Repurposed into multiple formats
- Published across online, social channels
- Optimized for search engines
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Benefit of EVA
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For a discussion on how we can help grow your
business
US 1 (650) 618 8900 marketing_at_position2.com www
.position2.com
Download Whitepaper
