Converting likes into sales

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Converting likes into sales
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Some Pointers You should remember

• Exclusive Fan Coupons Create an Incentive to
  Buy.
• Tell about your product through a story .
• Behind-the-scenes look at your products creates
  a personal. bond
• Customer Testimonials show your Brand Following.

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Example coupon Facebook post below with my
critique
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How do you create a coupon on Facebook that will
maximize sales?

• Accurate and simple actions Keep it as simple
  as it can get. You can do any of the three things
  to display your coupon Either Claim your coupon
  LINK or Use it on Website URL or Use it
  in our Address Store location
• Photograph of what you are buying is essential
  Display the most enticing and interesting
  products of your shop so people can see something
  they want to use their coupon on.
• Demonstration of how you use it Give them all
  the necessary details Dont leave them hanging.
  Tell them exactly where and how to use the
  coupon.
• Only small amount of text is preferred The
  shorter the better. People dont
• read on Facebook, they skim. And if they see a
  wall of text theyll
• likely skip over the post completely. Keep your
  posts to 140 characters, just like Tweets.

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Tell a story that includes your product

• A product by itself is not enticing enough. It
  only becomes interesting when you demonstrate to
  people all of the cool things you can use it for.
  If you post a photo of a hedge trimmer no one
  will care.
• But if you show a hedged trimmed to look like a
  lion with a link to see how to do it, people will
  be interested.
•  
• The example from Walmart (left) is great. It
  sells the products necessary to grow your own
  salsa without even mentioning them in the text.
  Instead, they show them in the photo of a typical
  backyard.
•  
• In this way, the text is kept short and punchy.
  The average person skimming their News Feed will
  easily be able to digest this.

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Ways to Optimize How to use a product posts
Dont concentrate on the product Focus all the
attention on the end result and activity - how
fun or fulfilling it is. Only mention the product
as a facilitator of it. Images are superior to
words An image is more compelling than the
words. Tell the story using a photo Show the end
result or process of what can be accomplished
using your product. Drop in Well Known names
Discuss how stars and celebrities use your
products. (or that type of product) Solve a
Problem Giving people cool new activities to do
are great, but if you can show them how your
products solves one of their problems, youll
give them a hard reason to buy.  
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Examples of how to use this formula

• Learn how to create your own jewellery made of
  Material LINK
•  
•  Find out how a particular celebrity keeps
  herself looking so fabulous LINK
•  
• Find out what a particular athelete ate and
  drank to keep his mind and body in shape to win
  the Championship LINK

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Tell a story that includes your product

• Apart from the fact that theres free wine -
  people love going on winery tours to learn about
  how the wine is made. When a person has a better
  understanding for the materials and processes
  used in the refining of a roduct they appreciate
  it more.
• Its just like when you appreciate a colleague
  more when you see how much work they put into
  their projects.
• Anthropologie introduced a new collection with an
  interview with the founder. Founder interviews
  are great. They allow you to get a look at
•  why they started the business,
• what their inspiration is for their products
•  how they choose which products to make.

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More Ways to Drive Sales Using Behind-the-scenes
Posts

• Employee Interviews The people behind the
  product are just as important as the product
  itself. Model them as experts and ask their
  opinion on the products and how they use them at
  home.
• Show how your products are made The more people
  understand the workings of your products, the
  more they will respect them. Some people may
  think that your products are cheaply made or made
  with cheap materials. If you show them the time,
  effort and quality behind your products, theyll
  respect them. And it will give you a leg up over
  all competitors

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Tell a story that includes your product
Fans are interested in what their friends and
peers are saying, not your business. They dont
want to see self-promotion, they want to see cool
things that real people are doing. And customer
testimonials are your way to give them
that.   This post from Coca Cola is great. Its a
real image and quote from a Coca Cola Fan that
shows a girl and her cousin bonding over a
Coke.   For a merchant who wants to emulate this
though I would include a call-to-action to do
something. A hard sell isnt what you want, but a
link to a piece of content that expands on the
idea in the post would be perfect.
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• How to you use Customer Testimonials to your
  advantage

Don't just display testimonials that say that
your product is amazing, or even that it is
better than your competitors. These things
doesnt give anyone a reason to go out and buy
your product. Instead, post testimonials that
discuss how a person used your products to solve
a problem or make their life better. Companies
that sell weight-loss products are best known for
this strategy. They show photos and interviews of
people who have used their products to change
their body and their life. They tell a story
about how the product solved their problem and
made them happy. This is the story you want to
tell about your products.
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