KB Tech - PPC

1
91 9773144125 / 91 9773910230
conatct_at_kilobytes.in
KiloBytes Technologies New Face Of Technology
PPC - Pay Per Click
Website www.kilobytes.in PPC
2
91 9773144125 / 91 9773910230
conatct_at_kilobytes.in
PPC - Pay Per Click
What is it? A brief Pay Per Click definition is
PPC is a type of sponsored online advertising
that is used on a wide range of websites,
including search engines, where the advertiser
only pays if a web user clicks on their ad. Hence
the title, pay per click. When our clients ask
us to define Pay Per Click, we tell them that PPC
is a very cost-effective means to get their site
noticed by their target audience while our other
Internet marketing strategies are gradually
helping their site achieve their natural ranking
potential. In a way, PPC advertising works like
a silent auction. Advertisers place bids on
keywords or phrases that they think their target
audience would type in a search field when they
are looking for specific goods or services. When
a web user types a search query into the field of
a search engine that matches the advertisers
keyword list or visits a web page with content
that correlates to the keywords or phrases chosen
by the advertiser, the PPC ad may be displayed on
the page. In search engines, a PPC ad is
generally just above or to the right of the
search results where they can be easily seen. On
other kinds of websites, the ad will be placed in
the location that the site designer has
determined will be the most advantageous to his
site and the advertiser.
Website www.kilobytes.in PPC
3
91 9773144125 / 91 9773910230
conatct_at_kilobytes.in
PPC - Pay Per Click
Why it is used?  The reason to use PPC
advertising like Google AdWords is simply due to
the niche advertising market PPC can serve. This
can be seen in today's New York Time's in
the Your the Boss section of the business
page. Paul Downs who runs a cabinet shop outside
of Philadelphia ran into a problem, albeit a good
one. He had too much business, so he paused his
AdWords campaign to see if the SEO would pick up
the slack and save him some operating
costs.  What he found was pretty interesting.
His business went down quite a bit While he saved
2,000 in AdWords, he potentially lost 42,000 in
revenue that the SEO didn't help pick up. The
implication is that buying AdWords helps get
organic traffic as well. This is something that
Google and most SEO people have always railed
against by saying one does not effect the
other. There are countless pay per click
management services out there competing with each
other but, without question, the heavyweights in
PPC advertising are, in order 1. Google
Adwords2. Microsoft adCenter
Website www.kilobytes.in PPC
4
91 9773144125 / 91 9773910230
conatct_at_kilobytes.in
PPC - Pay Per Click
Benefits of PPC? PPC ads are a great option to
compliment your inbound marketing efforts and
maximize your coverage on.  Weve outlined 5
reasons why you should create and manage a paid
search campaign for your business 1) Speed-to-ma
rket  Unlike organic SEO, PPC ads can be
launched quickly, bringing in targeted traffic
and qualified leads to your website. 2) Reach
Additional traffic can be sent to your website,
expanding your online visibility and helping you
establish your company as a leader in your
industry. 3) Highly-targeted website
trafficAssigning different ad copies for
specific keywords and demographics can
dramatically increase the quality of website
traffic.  PPC ads can be scheduled to run during
the best sales periods and in specific geographic
regions. 4)  Testing Capabilities PPC is a
great way to provide low-risk testing for
keywords, enabling you to determine if a full
site optimization campaign is worthwhile.  Its
also great for landing page A/B testing, allowing
you to direct traffic to your choice of different
pages of your site in order to find which pages
convert at the highest rate. 5)  Maximize the
return on your marketing investment Because you
pay for PPC only when an ad is clicked, its easy
to manage costs, track conversions, and determine
your ROI.  Cost-per-conversions are valuable when
comparing your PPC campaign ROI against other
marketing tactics.  Data is reported accurately
and correctly and campaign results can be tracked
extensively.
Website www.kilobytes.in PPC
5
91 9773144125 / 91 9773910230
conatct_at_kilobytes.in
PPC - Pay Per Click
PPC with KiloBytes? PPC Services Include -
PPC Campaign Setup Management - Audits on
Existing PPC accounts - Optimization
Restructure of Existing PPC Account to
maximize the performance - Landing
Page Consulting - Discover and analyze
keywords - Group and organize your keyword
database - Discover and expand negative
keywords - Use integrated research tools and
workbenches - Prioritize strategic PPC
tasks - Work collaboratively from a single,
shared workspace - Perform PPC on a continuous,
iterative basis
Website www.kilobytes.in PPC
6
91 9773144125 / 91 9773910230
conatct_at_kilobytes.in
KiloBytes Technologies New Face Of Technology
Thank you!
264/7 Panchsheel, Sulochna Shetty Marg, Opp. Sion
Hosp, Sion West, Mumbai-400022.
Website www.kilobytes.in PPC