Landau Design Reviews

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Social Networking
An opportunity to
Be seen by others
Share expertise
Make unexpected contacts
Landau Design Reviews
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What is Social Networking?

• Simple definition Interaction of individuals
  using online tools
• Features
• Internet-based technologies
• Socially engaging (i.e. to develop relationships)
• User-generated content (participation vs.
  observation)

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What top marketers say

• There is no one-size-fits-all solution for social
  media
• Social media has become a mainstream marketing
  tool.
• You must have a plan in order to be successful.
• Watch the trends. There are new opportunities
  all the time.
• Just like every other marketing tool, effort is
  required. It does not bring miraculous results
  overnight.
• Companies working as a team have greater success
  than employees working as individuals.

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Why use social networking?

• Discover new leads, leaders and markets
• Promote and grow your online reputation
• Generate traffic for your website
• Keep in touch with clientele provide customer
  service

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Market Intelligence and Leads

• Consider how you use your own network
• Are you online or on your feet?
• What recommendations do you value? For what
  products or services?
• How much information do your clients need before
  acting?
• How social networking can assist
• Learn what your clients are thinking online
  (Landau Design Reviews)
• Make connections through your networks
• Discover your competitors strategies both in
  social media and product.
• Utilize industry online networking
• Create motivated prospects (warm leads)
• Social media reaches many people for the same
  effort.

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Develop Online Reputation

• What do have to offer?
• Do you have interesting hobbies? Do you have
  things outside of business to offer?
• Are you published? Do you do workshops or public
  speaking?
• Do you mentor others or help in your community?
• Do you have materials created already? Helpful
  not promotional!
• What types of customers are your best clients?
• How social networking can assist
• Establish expert reputation on valued sites.
• Present your expertise in global conversations
• Gain eyeballs i.e. readers for your blog,
  website or other content. Social media gets the
  eyeball and the trust. You will get customers if
  you get the other two.

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Build Website Traffic

• It is relatively easy to check using analytics
  tools.
• How social networking can assist
• Share part of the information on your website
• Links to your website with every post or
  connection
• Increased Google indexing
• Ideas to develop make a better site

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Support Your Image

• Business Networking sites (LinkedIn, Plaxo, etc)
• Community sites (Facebook, Myspace, etc)
• Mini-blogging sites (Twitter, Tumblr, etc)
• Blogs
• Message Boards
• Bookmarking sites (Delicious, Stumbleupon, etc)
• Social News sites (Digg, Reddit, etc)
• Commenting on your site or other sites
• Media sharing (YouTube, Flickr, etc)
• QA Sites (Yahoo Answers, About, LinkedIn, etc)
• Information Aggregators (Wikipedia, etc.)

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Most popular outlets

• Facebook- the 600 pound gorilla
• LinkedIn-business focus
• Blogging- topic focused longer time per article.
• Video sharing sites- YouTube Vimeo
• Twitter- QUICK!
• Online Message Boards- community, professional or
  recreational. They all have possibilities.

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How to choose outlets?

• Determine how much time you have
• Determine your social networking goals
• Know your customers preferences
• Choose outlets based on time goals customers

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Determine Goals

• Choose top 3 goals
• Generate leads (probably the 1 reason)
• Learn industry news and competitive research
• Generate PR for your company
• Connect and interact with customers
• Share information to establish your expertise
• Generate SEO (search engine optimization)
• Bring traffic to your website and/or blog
• Just to see what its all about

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Choose outlets by goal
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Determine time available

• Decide how much time you want to invest each day
  (Monday-Friday). ________ minutes
• Do you have any extra time to spend on weekends?
  _______ minutes
• Do you have employees, friends or fans that can
  help? If so, they must be consistent to make
  your plan work.

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Consider time available
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Create social media calendar

• Create a list of daily/weekly tasks
• Put them into your calendar
• Treat them like a real meeting
• Be consistent and follow through

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More tips for success

• Integrate your social media sites with each other
  and your website.
• Keep it fun.
• Dont oversell.
• Dont reach for a connection.
• Believe in the system.

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More questions?
Please contact
Bonnie Landau Landau Design Reviews
bonnie_at_landaudesign.com
805-640-1458