Yakult USA Launches Spanish Website - PowerPoint PPT Presentation

About This Presentation
Title:

Yakult USA Launches Spanish Website

Description:

Yakult is the one of the world’s leading probiotic beverage sold in more than 30 countries and regions around the world. Consumption of the petite probiotic dairy drink exceeds 28 million bottles daily. Yakult U.S.A. Inc., a subsidiary of Tokyo-based Yakult Honsha Co., Ltd., is headquartered in Torrance, CA. It supports Yakult’s business in the United States and Canada. Yakult was created by microbiologist Dr. Minoru Shirota in 1935 in Japan to help people maintain good health. For more information, please visit . – PowerPoint PPT presentation

Number of Views:89

less

Transcript and Presenter's Notes

Title: Yakult USA Launches Spanish Website


1

Yakult USA Launches Spanish-Language Website
- Yakult probiotic drink delivers happy memories
to Latin Americans in the U.S. -
March 4, 2010 (Torrance, CA) Yakult U.S.A. Inc.
has launched its first Spanish-language website
http//spanish.yakultusa.com/ to reach Hispanic
consumers in the U.S. The site includes valuable
product information, a search function that
identifies store locations in your area as well
as a community calendar that lists free Yakult
sampling opportunities. Since introducing Yakult
to Hispanic retailers in 2005, Latin Americans
who fondly remember the product from their home
countries have continued to purchase Yakult for
their families in the U.S. -- and in very high
numbers. Nearly half of Yakults probiotic drink
sales in the U.S. are attributed to Hispanic
sales. In addition, Yakult is currently running
a TV and radio media campaign in Spanish
appealing to new and regular customers.
Many of our Latin American customers are excited
to find Yakult in the U.S. because it reminds
them of their family and childhood abroad, says
Mr. Masaaki Sunami, Yakult U.S.A. Inc. Vice
President, who worked for Yakult Mexico for
nearly seven years. Now their children and many
others who are growing up in America can enjoy
Yakult, too.
In Mexico and some South American countries,
Yakult has been a family favorite for over 25
years. The popular citrus-tasting drink is now
available in most major and independent Hispanic
retailers in California (i.e. North Gate,
Superior, Food Maxx, Food 4 Less), Arizona,
Nevada, Texas (i.e. Fiesta), Colorado and New
Mexico selling as the traditional five-bottle
pack at the suggested retail price of 2.99. For
nearby store locations, visit http//spanish.yaku
ltusa.com/Yakult/StoreLocator.php.
Yakult is the one of the worlds leading
probiotic beverage sold in more than 30 countries
and regions around the world. Consumption of the
petite probiotic dairy drink exceeds 28 million
bottles daily. Yakult U.S.A. Inc., a subsidiary
of Tokyo-based Yakult Honsha Co., Ltd., is
headquartered in Torrance, CA. It supports
Yakults business in the United States and
Canada. Yakult was created by microbiologist Dr.
Minoru Shirota in 1935 in Japan to help people
maintain good health. For more information,
please visit http//spanish.yakultusa.com/.
Write a Comment
User Comments (0)
About PowerShow.com