How to create best web typography

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How To Create Best Web Typography
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• Typography is considered as the soul of web
  design. It is the biggest element in web design.
  Therefore a designer always tries to utilize such
  typography design in his designing process, which
  can lead in maximum attraction of visitors on his
  respective webpage. People on the internet are
  very choosy they dont like to go to the page,
  where appealing factor does not exist. No one
  likes to look bad typography even on the
  attractive website. Hence you should surely try
  to avoid unattractive fonts and complex
  structures. The main objective of a designer
  should be to provide excellent user experience
  and if however your site is not serving its best,
  then in that case you should strive harder to
  please your online viewers. Sometimes due to the
  usage of bad typography, navigation problems get
  created, this should be taken into greater
  account.

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Following are some major steps that you can take
in your considerations to serve better to your
clients

• Used typefaces should be excellent. Not only for
  appealing purpose but also from the side of
  practicality. As different typefaces help the
  visited viewers to read the text efficiently and
  flawlessly. A reader spends more his time on
  reading the body of the website. Thus you should
  choose such interfaces, which can serve well even
  in the case of small sized texts. Your typeface
  nature can also be subjective to relate your
  theme of the website.

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• Sans serif and serif font will be paired properly
  to achieve attractive balance in the typography.
  For example Lucida and Lucida Sans, they are best
  paired fonts and are highly utilized in the
  typography chart. Choose right interfaces which
  can contribute an attractive factor to the text
  of your website.

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• Good contrast value and the typography should
  complement to each other. Of course you should
  choose unique and distinct type for your design,
  but all the elements should also go with each
  other

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• A web designer should spend more and more time in
  selecting best possible fonts in his website. He
  must consider best sorts of fonts to deliver
  excellent range of website layouts which will
  look beautiful as well as functional. Typography
  has the supremacy to add a distinctive
  magnificence factor to your design layouts. All
  of these feature, you can find in the services of
  ecommerce Website Designing Company in Delhi for
  better growth of company in the internet market.