Outdoor Furniture & Grills

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Outdoor Furniture Grills
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Summary
US demand to rise 4 annually through 2017 The US
outdoor furniture and grill industry (including
patio heaters and accessories such as umbrellas,
covers, cushions, and grilling utensils) is
expected to grow four percent per year through
2017, rebounding from the declines of the
recession-impacted 2007-2012 period. Rising
interest in decorating outdoor spaces as if they
were indoor rooms will spur gains. This trend
leads consumers to buy higher value pieces that
coordinate with their interior designs, thus
expanding living space to the outdoors. Sales
will also grow along with demand for products,
such as fire pits and patio heaters, that enable
consumers to extend the outdoor season. The
popularity of outdoor dining and recreation,
paired with state and local regulations limiting
or banning smoking indoors, will aid gains for
outdoor furniture and grills in all geographic
regions.
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Shipments of outdoor furniture and grills will
grow somewhat more slowly than demand through
2017, reflecting the importance of imports,
particularly among smaller or less expensive
products. Imports have long claimed a significant
share of the US outdoor furniture and grill
market. Patio heating products to be fastest
growing types The leading product category in
2012 was outdoor furniture and accessories.
Furniture gains will stem from purchases of
higher value deep seating (chairs/sofas that have
bigger, longer cushions) and motion pieces (those
that swivel or rock), reflecting the extension of
indoor-style decorating to patios and decks.
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Demand for grills and grilling accessories will
grow more slowly than demand for furniture, but
will rebound from the declines suffered during
the 2007-2012 period. While most consumers cannot
afford high-end outdoor kitchens, their awareness
of the trend will stimulate higher value grill
purchases. In addition, there is growing interest
in owning more than one grill some homeowners
enjoy multiple preparation techniques, such as
smoking and frying, while others purchase
portable grills for tailgating and camping. Patio
heating products, including fire pits, that allow
outdoor spaces to be used comfortably even in
cooler weather, will see the fastest growth
through 2017, albeit from a small base. This
product segment has a spillover impact on outdoor
furniture and accessory demand since consumers
spend more on outdoor furnishings when they can
be used for a greater portion of the year.
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Housing market, consumer spending to remain key
factors of demand The outdoor furniture and
grill industry is dominated by the residential
market. For this reason, recoveries in the
housing market and consumer spending have been
important stimulants of demand since 2010 and
will continue to be so through 2017. Demand in
the smaller nonresidential market -- primarily
lodging and restaurants -- is anticipated to
improve as well through 2017. Pent-up replacement
demand will support growth as these
establishments continue to recover from the
2007-2009 recession. The remainder of sales goes
to locations such as state, local, and national
parks beaches boats campgrounds and other
recreational facilities.
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Table of Contents

• INTRODUCTION x
• I. EXECUTIVE SUMMARY
• II. MARKET ENVIRONMENT
• General
• Economic Outlook
• Demographic Trends
• Population
• Households
• Consumer Income Spending
• Personal Income Expenditures
• Consumer Financing
• Construction Trends

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