Safeguarding e-Commerce Revenues from DDoS Attcks in Q4

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Safeguarding e-Commerce Revenues from DDoS
Attacks in Q4

• www.prolexic.com

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A DDoS Attack Can Ruin Your Holiday Season

• U.S. retail e-Commerce sales continue on a steady
  upward climb
• Online sales are projected to grow 3 times faster
  than total retail sales
• Unfortunately, distributed denial of service
  (DDoS) attacks are following a similar upward
  trajectory
• A DDoS attack can devastate your Q4 sales revenue
  and brand reputation

www.prolexic.com
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Is Your e-Commerce Business Preparedfor a DDoS
Attack?

• What if your site was taken offline by a DDoS
  attack?
• Who would you call first?
• How long would it take for services to be
  restored?
• How much sales revenue could you lose?
• Your answers and preparation can make the
  difference between a highly profitable or truly
  miserable online holiday sales season for your
  business.

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Consequences of DDoS-driven Downtime

• A DDoS attacker aims to overwhelm a computer
  resource to make it run so slowly as to be
  unusable or crash it completely
• The longer a website is unavailable, the greater
  the amount of lost revenue
• A popular e-Commerce website calculated it lost
  US1,000 per second when it was brought down by
  DDoS attackers
• How much would your business lose?

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Damage Is Worse During the Holiday Season

• The Q4 holiday shopping season is the most
  profitable quarter of the year
• E-Commerce businesses lose US1 billion in
  revenue due to customer click-aways if a website
  loads slowly or is not accessible
• Prolexic logged a 29 percent increase in number
  of DDoS attacks in December 2012 vs. December
  2011
• Experts expect even more attacks in Q4 2013

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Damaging Effects of a DDoS Attack

• Lost or deferred revenue
• If your business is offline, you cant make sales
  or process orders
• The longer the outage, the greater the loss
• Brand damage due to loss of customer satisfaction
• Customers buy from your competitors instead and
  may never come back
• They post negative reviews about your service
• Lower stock price and investor confidence
• Worse search engine ranking

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Warning Signs that Your Website Could Be Targeted

• Another site in your industry has been attacked
• Hacker chatter about who they plan to target next
• Someone in your organization has posted messages
  that upsets hactivists
• Youve received an extortion or blackmail demand
• Your network has experienced undiagnosed
  problems
• Download the full white paper for more details

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Survival Starts With Fast DDoS Mitigation

• Minutes count when a DDoS attack strikes
• The faster that DDoS mitigation services can be
  deployed
• The shorter the outage
• The less revenue loss

• Download the white paper Safeguarding e-Commerce
  Revenues from DDoS Attacks in Q4 to learn about
  best practices to protect your e-Commerce
  business

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Download the Free White Paper

• Download the white paper Safeguarding e-Commerce
• Revenues from DDoS Attacks in Q4 at
  www.prolexic.com/safeguarding
• The white paper includes
• Why experts are sounding the alarm about DDoS
  attacks on e-Commerce businesses this holiday
  season
• How a DDoS attack can damage your e-Commerce
  business
• Warning signs that your business could be hit
• A case study of an e-Commerce firm that was hit
  by multiple attacks and fought back successfully
• Best practices to minimize or eliminate damage
  from DDoS attacks

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About Prolexic

• Prolexic Technologies is the worlds largest and
  most trusted provider of DDoS protection and
  mitigation services.
• Prolexic has successfully stopped DDoS attacks
  for more than a decade.
• We can stop even the largest attacks that exceed
  the capabilities of other DDoS mitigation service
  providers.