The McDonalds Monopoly Scam

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The McDonalds Monopoly Scam
By Daniel Adkins Kevin Damron
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McDonalds History

• Ray Kroc
• Multimixer
• McDonalds Brothers
• Advertising

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Monopolys History

• Charles Darrow
• Rejected
• Sold Locally
• Accepted
• McDonalds integrates game

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The Problem

• Simon Marketing
• Game Pieces
• Jerome Jacobson
• The Conspiracy
• Investigation
• New instant win game

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Internal Stakeholders

• Owners
• Shareholders
• Managers
• Employees

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External Stakeholders

• Customers
• FBI
• Simon Marketing

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Company Strategy

• McDonalds and Simon
• Unaware of scam
• Assisted in the investigation
• Repaired public relations

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Question of Ethics

• Jerome Jacobson
• McDonalds
• Simon Marketing

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Effect on Stock Price
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Our Summaries

• Kevins
• Daniels

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T F Questions

• Ronald McDonald was a retired circus clown that
  started the McDonalds fast food restaurants?
  False
• The FBI found the Burger King Corporation guilty
  of fraud in the McDonalds Monopoly scam? False
• The Hamburglar was the master mind behind the
  McDonalds Monopoly scam? False
• McDonalds is a world renowned fast food
  restaurant chain? True

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