The King Gets Grilled

1
The King Gets Grilled

• Grill Makers
• Dethroning of
• The King
• Transformation
• Student
• Feedback
• Storyboard

(Picture that morphs from current Burger King to
tear-down shot to Grill 39)
Dietetics students Lucinda Powell and Emily
Janovec had excellent timing. As business
suffered at the Burger King in Brady Commons,
University research at facebook.com indicated
that students felt the franchises ad campaign
and menu were not college-student friendly. With
Missouris contract with Burger King about to
expire, Campus Dining Services decided to
implement the students idea, Grill 39, with a
menu tasted, tried, and decided on by University
of Missouri students. See how the idea came to
be, how students feel about the loss of their
Whoppers, and just exactly why the King got
grilled.
A total transformation How Burger King became
Grill 39 in one short weekend.
2
Grill Makers
Campus Dining Services manager Alan Petersen
talks about how the school came across the Grill
39 pitch, what sold them on the idea, and how it
became a reality. (Audio Story) Not every
student gets to leave a tangible mark on campus,
but Lucinda Powell is one of the lucky ones. The
co-creator of Grill 39 came up with an idea that
included everything from the menu to the
advertising plan to the design of the aprons for
the student employees. (Read more)

• Grill Makers
• Dethroning of
• The King
• Transformation
• Student
• Feedback
• Storyboard

3
Dethroning the King

• Grill Makers
• Dethroning of
• The King
• Transformation
• Student
• Feedback
• Storyboard

Research at facebook.com indicated that sales at
Brady Commons Burger King were falling for
reasons other than the food. Campus Dining
manager Alan Petersen discusses why the
University sent the King to the guillotine.
(Audio story)
This will be a bar chart showing recent sales at
the Brady Commons Burger King.
4
Transformation
Grill Makers Dethroning of The King
Transformation Student Feedback
Storyboard
Transforming a restaurant into something new is
not an easy job. Watch to see how a crew worked
feverishly over a single weekend to turn Burger
King into Grill 39. (Video) Anecdotes and quotes
from the workers doing the renovation.
5
Student Feedback
Grill Makers Dethroning of The
King Transformation Student
Feedback Storyboard
Photo slide show of taste-testing committee
members as they give their opinions as to which
foods and at which prices theyd be most likely
to purchase as students. Audio will be of
interview with CDS manager Alan Petersen talking
to committee and explaining how the school
included students in the decision-making
process. (Slide Show) There are two
sides to every story. University students talk
about the pros and cons of replacing the
fast-food staple Burger King with Grill
39. (Video)