The Handbag, the Witch and the Blue eyed Blondes - PowerPoint PPT Presentation

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The Handbag, the Witch and the Blue eyed Blondes

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The Handbag, the Witch and the Blue eyed Blondes ... The Blue-eyed Blondes. The Teacher. The Iron Lady. The Witch. The Queen of Ice. The Chit ... – PowerPoint PPT presentation

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Tags: blondes | blue | eyed | handbag | witch

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Title: The Handbag, the Witch and the Blue eyed Blondes


1
The Handbag, the Witch and the Blue eyed Blondes
  • Portrayal of female politicians in the Danish
    media

2
How to investigate media images of female
politicians
  • Analysis of media coverage of female politicians
  • In-depth interviews with high level female
    politicians
  • In-depth interviews with journalists/media
    experts
  • Survey among female politicians How is their
    personal experience?

3
Images of female politicans in Danish media
  • The Mother
  • The Blue-eyed Blondes
  • The Teacher
  • The Iron Lady
  • The Witch
  • The Queen of Ice
  • The Chit
  • The Seductress
  • The Old Maid
  • The Media Tart

4
What do the female politicians think?
  • Media does not treat female and male politicians
    in the same way
  • It is harder to get professional credit for women
    in the media
  • Media seek different things when dealing with
    male and female politicians
  • Age is just as important as gender in media

5
Why does gender matter in media?
  • Politics Image is more important than political
    visions
  • The public People want privacy and intimacy
  • Promotion Gender gives access to media
  • Journalism Gender is an easy story to make

6
Conclusion
  • Gender makes a difference when media portray
    Danish female politicians
  • Female politicians are being portrayed on the
    basis of stereotypes
  • Gender is an advantage as well as a disadvantage
    for female politicians
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