COPY

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COPY
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What is Copy?
Captions
Headlines
Stories
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Captions
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Captions
Captions provide detailed information about the
people in the photograph, also any other
information that reminds the reader of that
moment.
The ideal caption consists of two sentences.
-Sentence one Includes the who, what, when,
where, why, and how. Always written in the
PRESENT tense.
-Sentence two Includes additional information
about the photo that wouldnt be obvious
otherwise Always written in the PAST tense.
A good caption Awaiting the incoming pitch at
the first softball game of the season, Brenda
Scott 09 bends her knees and throws back her bat
to ensure a powerful hit. The crowd rose to their
feet as she crushed the ball over the left field
fence.
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Names in Captions
The correct way to write names.
Title (if one) First name Last name Year
(abbreviated)
Ex ASB President Marsha Brady 09
Ex Varsity Quarterback Peyton Manning 11
Ex Britney Spears 09
09 Seniors 10 Juniors 11 Sophomores 12
Freshman
The needs to come before the last two digits of
the graduating year.
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Caption- Dos
- Keep captions factual no guessing
- Includes 5Ws and H.
- Write names in correct manner
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Caption- Donts
- Do not write with unnecessary words or words
the general student body wouldnt understand.
Ex Eager to consume her lunch, Stacy Dubbly 08
meticulously places her triangular napkin across
her lap.
- Do not state the obvious
- Do not use during as a lead
- Do not refer to the picture within the caption
- Do not use first or second person pronouns
Ex I, we, you, you all
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Caption Review
During a baseball practice, Oliver Cromwell 09
eats sunflower seeds with his friends.
On her way to the cafeteria, Sophia Thomson 10
talked with her friends.
Look closely
Sporting her new cheerleader outfit, Jo Summers
09 walks proudly among her casually dressed
friends.
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Headlines
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Headline basics
Headlines introduce subject of spread, unify
angle of story and provide detailed information.
They COMMAND attention!
Headlines should be comprehendible, allowing the
reader to recognize the spread from the headline
alone.
Do not use name of actual spread in headline.
Ex Fantastic Football
Blah
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Types of headlines
Primary headline Contains few well selected,
creative words.
Ex The Write Stuff Ex Fashion Rewind
Secondary headline Accompanies primary
headline. Short, catchy, and adds information
about the following subject.
Ex Just Kicking Back (soccer) Ex Nothin
but Annette
FYI All words should be capitalized in a
headline, except for transition words. (to, a,
in, the, etc)
Write in present tense. (exception if past tense
verb is purposeful)
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How to Create a headline
List anything and everything that has to do with
your spread.
Work with your group, brainstorm.
Rarely do headlines come to you when you want
them to. They usually come when you least expect
it.
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Headline Review
What spreads are these headlines meant for?
Fashion Rewind
Trends
Life is a Highway
Transportation
Somewhere in the Distance
Cross Country
Just for Kicks
Soccer
Par-tee on the Green
Golf
Pitching in
Baseball
Take a deep breath
Scuba
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Stories
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Compared to last year, this yearbook will contain
considerably more stories.
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Story Essentials
Opening- Captures readers attention and promotes
angle of story. Also includes a lead. Body-
Emphasizes 5Ws and H also may include integrated
quotes. Closing- Sum up your story. May be done
with a quote.
Quote integration- makes a more fluent transition
from story to quote.
Ex Julie Chen 09 believes Great Oak students,
talk about their classes to much, everyone is
overly concerned with grades.
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8 ways to lead a story
Summary Lead - Condenses main points of story in
opening, 5Ws and H.
Descriptive Lead Paints a picture in readers
mind with vivid use of words.
Astonishing Lead Shocks reader with unexpected
idea, fact, or statement.
Staccato Lead Opens with series of short
phrases or words that deals with the subject of
the story.
Parody Lead Play on words, songs, or
expressions.
Direct Quotation Lead Opens with a quote.
Question Lead Opens with a question or series
of questions.
Contrast Lead Points out opposites or extreames.
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Story Review
Name that lead!
Trumpets, drums, tubas, flutes, give us some
Great Oak tunes.
A new study shows that blondes may be smarter
than brunettes in high school!
I love great oak football games, theyre so
fun.
Run, run, run your cleats quickly down the field,
hurry, hurry, hurry, hurry the clock will not
yield.
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Finally Over!!!
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The following graphics are intended for mature
audiences only and are rated R for gore, blood,
and violence. Viewer discretion is advised.
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