Blockbuster Formulas for Healthy Communities

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Blockbuster Formulas for Healthy Communities

• National Association of
• Local Boards of Health
• 2001 Annual Meeting
• Stacy Baker
• Public Health Foundation
• 202-898-5600, sbaker_at_phf.org

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Overview

• Health improvement planning
• Roles of boards
• Tips for success
• Getting results
• Tools and resources
• Hollywood gossip

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Public Health Foundation...achieving healthy
communities through research, training, and
technical assistance

• PHF is
• National non-profit
• Non-membership
• Objective
• Experienced - 30 years

• PHF serves
• Local, state, and federal public health agencies
  leaders
• Health systems
• Communities

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Community Health Improvement Planning

• Any broad planning efforts to improve population
  health
• priority or focal areas
• objectives
• strategies
• Often includes other system partners
• Beyond the agency strategic plan

• Potential frameworks
• Healthy Communities
• Healthy People 2010
• Mobilizing for Action through Planning and
  Partnerships (MAPP)
• State or local initiatives

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Boards of Health as Producers

• Budget
• Boundaries
• Strategic direction
• Line up investors or partners
• Ensure on schedule
• Important or final say in product, how its
  marketed, hires

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Roles of Directors

• Manage technical aspects
• Coordinate actors and writers
• Lead project within producer and studio
  parameters
• Deal with day to day dramas on set
• Edit final product

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Blockbuster formulasSmart Marketing Strategy

• Develop marketing objectives and plans before the
  final product is out
• Gather target audience information up front
• The product is what people are willing to buy
• Tailor your messages
• Offer partners tools
• Use the pros

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Blockbuster formulasAction

• Set criteria for choosing action steps
• look for where the science, community interest,
  policy, and resources meet
• Get commitments for strategies (pre-release)
• Reward action
• Affiliation, awards, etc.

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Blockbuster formulasPowerful Cast

• Find out who are your box office draws for
  credibility
• Make special roles for busy decision makers and
  business leaders
• Share power or options
• nobody likes to be a rubber stamp
• Build expertise and new leadership

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Blockbuster formulasPolitical Intrigue

• Identify rules of play considering politics
• SWOT analysis
• Consider legislation to establish the initiative
• reporting expectation
• Board or legislative committee participation
• tie to funding

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Blockbuster formulasRomance

• Pair star-crossed lovers
• Private public
• Public health public safety or education
• Health economic development
• Urban and rural Empowerment Zones/ Enterprise
  Communities (EZ/ECs)

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Blockbuster formulasBottom Line

• Define performance and accountability
• align with community priorities, other measures
• Set objectives with baselines targets to
  measure success
• Plan to use performance data or progress reports
  for change or QI

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Examples of Tools to Use

• Healthy People 2010 Toolkit
• State HP 2010 Tool Library
• EZ/EC Technical Assistance Clearinghouse (contact
  PHF)

• Healthy Communities Toolbox
• Mobilizing for Action through Planning and
  Partnerships
• Coalition for Healthier Communities

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Community Toolbox

• Resources for community building health
  improvement
• How to tools and examples for planning,
  interventions, grants, evaluation
• 200 sections
• Troubleshooting guide
• Learning forum

http//ctb.ukans.edu
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Coalition for Healthier Cities and Communities

• Healthy communities agenda campaign and dialogue
  guide
• 100 Access / Zero Disparities Movement
• Searchable library of community resources
• Searchable registry of initiatives,
  organizations, and individuals

www.healthycommunities.org
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Mobilizing for Action through Planning and
Partnerships

• Strategic planning tool for improving community
  health
• Guidance, vignettes, and tools - each phase
• Registry of users

www.naccho.org
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Healthy People 2010 Toolkit A Field Guide to
Health Planning

• Seven Action Areas
• Building the Foundation Leadership Structure
• Identifying Resources
• Engaging Partners
• Setting Priorities Objectives
• Obtaining Baseline Measures Setting Targets
• Managing Sustaining the Process
• Communicating Health Goals Objectives

www.health.gov/ healthypeople/state/toolkit
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State Healthy People 2010 Tool Library

• www.phf.org/HPtools/state.htm

• EXAMPLES Engaging Partners...
• Healthy West Virginia Coalition
• Healthy New Hampshire web site for participants
• Telephone surveys (NJ)

• EXAMPLES Building the Foundation...
• Legislation to establish Louisiana Healthy 2010
  Planning Council
• Healthy North Carolinians Certification Process

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State Healthy People 2010 Tool Library (contd)

• EXAMPLES
• Setting Targets...
• Target Setting Algorithm and Worksheets (DE)
• Missouri Resource Guide for Community Assessment
• Tools of the Trade data guides (PA)

• EXAMPLES Setting Health Priorities...
• Priority Setting Options handout and presentation
  (DE)
• Process Guidance (MD)
• Facilitator Survival Kit and Meeting Ground
  Rules (IA)

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Related Resources

• Healthy People 2010 Environmental Health,
  www.phf.org/EH
• HRSA Workforce Development Companion Document,
  http//bhpr.hrsa.gov/healthworkforce
• Community Health Status Indicators Reports,
  www.communityhealth.hrsa.gov
• Healthy People 2010 Information Access
  Projectpreformulated PubMed searches on HP
  objectivescoming soon to www.nnlm.nlm.nih.gov/par
  tners/

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Summary

• Board of health roles as producers of health
  improvement planning efforts
• Budget, boundaries, rules, schedule
• Strategic direction, how put together, how
  marketed
• Line up partners
• Marketing, casting, action, and blockbuster
  formulas of success
• Tools and resources

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Final Lessons

• A bad movie with a big budget, great cast, and
  slick marketing strategy
• is still a bad movie.
• Content is King