Project Charge

1
Project Charge
To create a product with a paper component that
will improve the quality of life in Panama
2
Lejía Fácil (Easy Bleach)

• Angelica Anatole
• Alice Fisher
• Jody Helm
• Matt Lease
• Gretchen Williamson

3
Overview

• Product Background
• Panama Background
• Lejía Fácil (Easy Bleach)
• Rationale
• Discussion
• Next Steps
• Rejected Ideas

4
Product Background

• Bleach Cleaning Agent
• Meets Procter Gambles Needs
• Reduces Waste
• Limited Packaging
• Improves Peoples Lives
• Easily Incorporated In Panama

5
Panama Background

• Target Market
• Upper Class and Upper Middle Classes
• 20 of Population in Panama
• Housewives
• Household Cleaning Staff
• Single Working Professionals
• Marketing Surveys

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Lejía Fácil (Easy Bleach)

• Lejía Fácil (Easy Bleach)
• Used Like Carbon-less Paper
• Micro-Capsules
• Water Soluble Instead of Pressure Sensitive
• Adheres with Polyvinyl Alcohol
• Packaging
• Child Proof
• Similar to Baby Wipe Containers
• Locking Safety Lid

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Lejía Fácil (Easy Bleach)
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Rationale

• Cost-Effective
• Reduces Common Headaches Associated with Bleach
  Use
• Spillage
• Dripping
• Direct Contact with Skin
• Works as an Effective Bleaching Agent

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Discussion
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Product Profitability

• Micro-Capsules (in-house production) 3 per lb
• Polyvinyl Alcohol 1.85 kg (0.84 per lb)
• Liquid Bleach (sodium hypochlorite) 0.59 per lb
• (sold in 450 lb, 55 gallon drum for 263.25)
• Cost of Manufacturing Estimated 1.57 per lb
  (Remaining Cost)
• Non-Soluble Paper (in-house production)
• 100 lb roll of coated paper 56.80
• (approx. 0.57 per lb)

11
Next Steps

• Production
• Use PG Factories
• Albany and Augusta Plants in Georgia
• Oxnard and Sacramento Plants in California
• Shipping
• United Parcel Service (UPS)
• Promotion
• Kiosks in Grocery Stores
• Posters
• Piggyback with existing PG products
• Street teams

12
Rejected Product Designs

• Alternative Paper Bleach Products
• Dissolving Bleach Strip
• Teabag Bleach Pouch
• Bleach Honeycomb
• Dissolving Bleach Roll

13
Rejected Product Ideas

• Other Product Ideas
• Mosquito Patch
• Water Purification Strip
• Nail Polish Remover Pen
• Deodorant Pad

14
Summary

• PG Product Requirements
• Need In Panama
• Lejía Fácil (Easy Bleach)
• Manufacturing
• Distribution
• Other Product Ideas

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End of Presentation

• Please Feel Free to Ask any Questions

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Dissolving Bleach Strip
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Teabag Bleach Pouch
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Bleach Honeycomb
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Dissolving Bleach Roll
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Mosquito Patch
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Water Purification Strip
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Nail Polish Remover Pen
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Deodorant Pad