If Content is King,

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• If Content is King,
• then Context is the Emperor!
• Tatiana Olchanetzky
• Regional Manager, LEXIS-NEXIS Asia Pacific
• 21 June 2000

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Presentation

• Speed Attention
• Content Context
• Pull Push
• Portals Vortals
• Smartools Solutions

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Speed!

• Over 1BN pages on the Web 1,5M added daily
• Every 5 seconds domain name registered on the web
• 5000 new dotcoms per month in the USA in 2000
• Fast speed of new companies to market - 4 months
• 2000 new Bills in USA on Internet regulations in
  2000
• New technologies enable new business models
• EIPs, ASPs, eSPs

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Attention!

• WWW fuels huge growth of information available
• Human capacity for attention remains constant
• Information overload leads to confusion, lack of
  focus
• Attention is a scarce resource of the New
  Economy
• Currency paid on the WWW is time
• Time is money!

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Content

• Leveraging relevant information key to saving
  money
• Web users want to spend less time on
  filtering/sorting
• They need to give more attention to
  analysing/using the information
• Savvy internet users want quality information fast

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Attention Catching Content

• 4 important aspects of a Content Strategy
• Medium used - tools added, audio visual, video
• Design of pages - Look Feel, attention
  catching
• Participation by visitors - interactive,
  absorbing personalisation features
• Content - validity usefulness, packaged well

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Value Added Content

• Content is still the 1 reason visitors return
  to their
• favourite sites Forrester Research, June 2000
• Challenge of websites/portals is therefore adding
  value to
• their content offerings to
• Draw visitors in keep them coming back
• Give them what they want make sure they return
  again again
• Present information services, buying
  opportunities in context of visitors interest

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Pull Push

• 4 attributes of Validity of information
• Objectivity, Timeliness, Accuracy, Authority
• Focus of the websites/portals should be on
• PULLING - acquiring filtering content on the
  basis of such criteria for their visitors
• PUSHING - delivering the right Mix of content
  products or services
• Focus of the visitors can then be on
• ANALYSING, interpreting information
• BUYING goods services more efficiently
• Validity of content depends on the Context of the
  user

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The Building Blocks
Content - Information from Internal and External
Sources
Technology - Infrastructure to synthesize data
and information
People - Humans to capture infor-mation within a
business context
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• Human Interaction Meeting Places
• Employees Employers
• Suppliers
• Customers
• Published materials - hardcopy electronic
• Industry analyst reports and consultant reviews
• Interviews in the trade press press releases
• Internet sites of competitors, customers,
  suppliers
• Patents, trademarks
• Employment advertisements
• Online information services (LEXIS-NEXIS)
• Direct observation and analysis of physical
  evidence

• Conferences
• Tradeshows
• Golf Courses

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• YEARS OF EXPERIENCE
• A trusted source of real-time and archival
  information for 26 years

PRECISION SEARCH TOOLS Powerful tools such as
FOCUS, More Like This, Core Terms
LARGE CUSTOMER BASE Over 1.8 million subscriber
around the world
COMPREHENSIVE SOURCES Over 9,800 databases
25,000 sources of news, business and legal sources
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B
Technology

• Portal architecture software
• Sybase
• Sun Microsystems SPARC?, Portal Essentials,
• iPlanet? Portal Server 3.0
• Lotus Domino?
• Brio Technology - Brio Portal 6.0
• Plumtree Corporate Portal
• Datachannel Server 4.0
• InfoImage Freedom 2
• Gauss Interprises VIP Content Manager
• net.Genesis Net.Analysis
• Openmarkets Internet Publishing System

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• Content is King Information Theory
• Context is King Knowledge Management Theory

Context
Author
Reader
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Put in Context of the Web

• Growth of Vortals proves that context is the
  Emperor!
• the majority of advertising dollars will be
  shifting over the next three years from few
  majors portals to thousands of vertical content
  sites (Forrester Research, March 2000)
• People are behind the indexing categorising,
  even of technology based systems
• People are the end-users of the content in their
  own context

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Horizontal Portal
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Horizontal Portal
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CNN Industry Watch
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Vertical Portals

• Industry focus, narrow community user-base
• Access to data delivery to organizations,
  customers, suppliers, partners, web-site visitors
• Targeted Content services provision
• Integrated solutions
• Focus on context of end-users, B2B or B2C,
  Corporate
• Vortals offer extra added value services, some
  charged
• industry news
• trading exchanges
• regulatory updates
• email
• desktop calendars
• personalisation

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Vortals demos

• Financial Afi.com
• Textile Texwatch.com
• Technology Myinfoage.com
• Healthcare Ehealthcareasia.com
• Law Legalstudio.com

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AFI.com
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AFI.com
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Texwatch.com
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Texwatch.com
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Texwatch.com
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Texwatch.com
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Myinfoage.com
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Ehealthcareasia.com
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Ehealthcareasia.com
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Ehealthcareasia.com
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Legalstudio.com
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Legalstudio.com
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LEXIS-NEXIS

• Over 2.6 bn documents from over 28,700 sources
• Over 4 million documents added a week
• Reliable, Proprietary info not free on the Web
• EIU, NYT, Washington Post, SCMP, HK
  Standard,Xinhua, Le Monde
• Aggregated in a one stop shop massive
  warehouse
• Categorised by types of information, Specialist
  Libraries
• Legal, Business News, Company Reports, Broker
  Research, Industry Market Reports, Country
  profiles...
• Indexed by subject, industry, company names...
• Delivers relevant, precise search results in
  context
• Enterprise wide solutions, Knowledge management

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Smartools - Intra/Extranet links
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Smartools - Intra/Extranet links
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Smartools - Intra/Extranet links
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Smart Tools - Search Results Links
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Customised Search Request Form
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Customised Search Request Form
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King Emperor

• In Web Content theory
• Content is King Context is the Emperor
• Make sure you have both leaders driving your
  strategy!
• Thank you
• Tatiana Olchanetzky
• Lexis-Nexis, 1001 Onfem Tower, 29 Wyndham Street,
  Central, Hong Kong
• Tel [phone] Fax [phone]
• tatiana.olchanetzky_at_lexis-nexis.com