Behind the Ads

1
Behind the Ads

• Made by
• Youssef , Sascha and Christina

2
What is Advertising?

• Advertising is the promotion of a product or
  good.
• Companies usually use commercials, songs, buses
  or billboards etc. to advertise their product.

3
What is Propaganda?

• Advertisers may use propaganda to make the
  product seem better than it actually is.
• Propaganda is when advertisers may lie to you or
  make something seem way better than it actually
  is.

4
Who are advertisers targeting?

• Advertising targets these age groups
• 18-34
• 18-49
• 35-54
• 55

5
Advertising Targets

• When companies advertise products, they always
  target specific age groups. Some products are not
  of interest to everyone.
• Ex Kona probably sells from the age of ten to
  the age of thirty. They target these age groups
  because when you are ten you start to ride bikes
  without training wheels and when you are thirty
  you stop extreme riding.

6
How long is the average commercial?

• The average commercial is 30 seconds long.
• People will pay more attention to a shorter
  commercial than a long commercial.

7
Cartoon Characters

• Cartoon characters help kids identify with
  products. If you see the characters on cereal
  boxes you will remember the commercial and want
  the cereal.
• ExTony the Tiger sells cereal

8
Weasel words

• Weasel words often try to confuse you or hide the
  truth.
• ExNew and improved cereal

9
Amazing toys.

• Toys can walk,talk, fly,and even have emotions in
  commercials.
• Ex Barbie can live on her beach,talk ,drive
  cars,and walk, which is not what you get with the
  Barbie.

10
Excitement

• They make the toy look exciting with lights,
  music and a real life setting. In reality the toy
  doesn't come with all of the lights and music.
• ExBAT-MAN toys dont come with the settings on
  the commercial.

11
Star power

• Advertisers use stars to make products seem
  better because it will make you think that you
  will be like the star.
• ExMichael Jordan sells Nike shoes, and Michael
  Jordan also sells Mcdonalds food.

12
Analysis of a product

• Cheese whiz
• The slogan is
• You know you want it !
• The commercial for Cheese Whiz makes it seem like
  you cant live without Cheese Whiz.
• The advertising techniques that they used were
  bandwagonthey make it seem like everyone is
  buying it.

13
A very special thanks to ..

• Ms. Pearl-Hodgins
• Sofie Maurice
• Lara Lacroix

14
Thanks to

• www.yesnet.yk.ca/schools.com
• http//www.media-awareness.ca/english/resources/pa
  rents_resources/handouts/handouts_weaselwords.cfm

15
Thanks to.

• http//www.media-awareness.ca/english/resources/ed
  ucational/handouts/advertising_marketing/mtt_adver
  tising_strategies.cfm
• http//www.propagandacritic.com/

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Thanks to.

• http//library.thinkquest.org/17067/influence/nfin
  fluence.html?tqskip11
• http//www.media-awareness.ca/english/resources/ed
  ucational/handouts/advertising_marketing/common_ad
  _strats.cfm

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Thanks to.

• http//en.wikipedia.org/wiki/Advertising_slogan
• http//www.marketstorm.co.nz/article_logo.htm
• http//macgraphics.net/article13.html

18
Thanks to..

• http//www.med.sc.edu1081/Most20Common20Adj20V
  erbs.htm
• http//pbskids.org/dontbuyit/advertisingtricks/

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ThanksFrom 3 inteligent minds!