A Longfellow Intersection

1
A Longfellow Intersection

• 38th Street and 42nd Avenue
• Minneapolis, MN
• A PowerPoint by Katherine Schultz

2
Features of the Intersection

• The Four Corners
• Northeast Corner- The Riverview Café
• Northwest Corner- Mother Earth Gardens
• Southeast Corner- Fairview-Hiawatha Clinic
• Southwest Corner- The Riverview Theater

• Location
• Transportation
• Surrounding Neighborhood

3
Location

• The Longfellow neighborhood is located in South
  Minneapolis about10 blocks from the Mississippi
  River. It is less than 15 minutes (driving time)
  to both downtown Mpls. and St. Paul. Surrounding
  neighborhoods include Cooper, Seward, and Howe.

4
Transportation

• Public and non-motorized transportation is
  encouraged by the Longfellow Environment and
  Transportation committee http//208.42.81.171/com
  met.html

• The MTS provides daily access to and from this
  intersection. City bus routes and times can be
  found at http//www.metrotransit.org/
• Bike racks and wide sidewalks make the
  intersection accessible to bikers and pedestrians
  alike.
• Automobile parking is available in front of most
  businesses for 30 min. to 2 hour increments.

5
Surrounding Neighborhood

• According to the 2000 census, The Longfellow
  neighborhood has a population of 20,602 people.
• The ethnic backgrounds of those living in the
  area are estimated to be 80 Caucasian, 8
  African American, 6 Hispanic, 2 Native
  American, and 3 Asian.
• The neighborhood is undergoing a revitalization
  project with the intent of improving the safety,
  home value, and quality of life for Longfellow
  residents. More information about these efforts
  can be found at http//www.longfellow.org/nrpgo
  als.htm
• 60 of homes are bungalows ( 1 1/2 story houses
  with 2 bedrooms), and in 1999, the average
  selling price of houses ranged from 79,000-
  142,000.

6
The Riverview Café

• Clientele
• Music, Art, and Events
• Children

7
Riverview Café Clientele

• The clientele at the Riverview café is reflective
  of the surrounding community. During daytime and
  early evening hours, a majority of customers are
  middle class Causasians in their 30s-40s.
• Mothers and young children are often seen during
  the morning.
• The evening music events bring a more diverse
  crowd in terms of race and age.

8
Riverview Café Music, Art, and Events

• Monthly displays of local artwork adorn the walls
  and windows of the establishment.
• Every Thursday the café hosts an Open Mic night
  for casual musical performances
• An eclectic mix of concerts on Friday and
  Saturday evenings include everything from Celtic
  and Bluegrass to Light Rock and Reggae.
• A monthly calendar is located at
  www.mochaandmusic.com

9
Riverview Café Children

• Children and families are a focal point in the
  Longfellow neighborhood. The Riverview Café
  caters to its young guests in a variety of ways.
• A huge play room with colorful toys and an
  inviting mural
• Fruit snacks, juice and raisin boxes, and animal
  crackers are among the offered refreshments
• Weekly story hours on Tuesday mornings at 1030 am

10
Mother Earth Gardens

• Background and Philosophy
• Atmosphere
• Hours and Seasons of Operation

11
Mother Earth Gardens Background and Philosophy

• "Our mission is to educate ourselves and our
  clientele," said Holt. "It's like a little
  extension service here.
• Family owned and operated by sisters Jeni Holt
  and Rebecca Guneratne.
• The establishment specializes in organic
  gardening products along with annuals,
  perennials, vegetables and spices.
• Keeping the earth and soil healthy is an
  important commitment. No pesticides or
  un-natural products are sold at the greenhouse.

12
Mother Earth Gardens Atmosphere

• A backyard feel is present in the
  establishment. A fenced-in garden area displays
  merchandise in haphazard rows, hand-painted
  signs strung lazily with rope, well-used garden
  tools leaning against small shack-like storage
  buildings, and laid-back employees greeting
  customers as though they are entering their own
  garden gates.

13
Mother Earth Gardens Hours and Seasons of
Operation

• The garden center is open from mid-March until
  the holiday season in late December. It is
  closed for all of January and February.
• Hours 9 a.m. to 8 p.m. weekdays, 9 a.m. to 7
  p.m. Saturday, 10 a.m. to 6 p.m. Sunday.

14
Fairview-Hiawatha Clinic

• Services and Hours
• Patients

15
Fairview-Hiawatha ClinicServices and Hours

• The clinic offers general on-site services in
  preventative care, physical exams, and minor
  surgery.
• Most major insurance providers are accepted by
  the clinic.

• Full-service hours are Monday through Friday from
  8 am until 5 pm.
• A 24-hour hotline staffed with nurses is
  available for patient questions and referrals to
  after-hours sites.

16
Fairview-Hiawatha ClinicPatients

• The clinic attracts a more diverse crowd than the
  establishments on the other corners of the
  intersection. Patients vary in terms of age,
  race, and socioeconomic status.
• Patients and employees often utilize the bus
  system to access the clinic from other parts of
  the city.

17
The Riverview Theater

• History
• Clientele
• Films

18
Riverview Theater History

• The Riverview theater has a history as rich as
  the real-butter used on its popcorn.
• When it was constructed in 1948, the theater was
  known as one of the finest in the Midwest.
• Due to the extreme care that has been taken, many
  of its original furnishings and technical
  equipment remain.
• The Riverview has had various owners over the
  years. Some of the previous names of the theater
  include Avalon, El Lago, Lyric, Nile and Century.

19
Riverview Theater Clientele

• Clientele vary depending on the genre of film
  showing.
• Due to the everyday low cost of tickets, the
  theater attracts individuals on limited income,
  but the clean and inviting atmosphere makes it a
  favorite destination for those who can afford
  regular price admissions as well
• On any given day the crowds may consist of young
  neighborhood kids, senior citizens, poor college
  students and affluent professionals.
• The theater gives back to its community by
  offering discounts to groups of local children
  and occasional free admission to featured
  presentations

20
Riverview Theater Films and Presentations

• Anything goes! The owner likes to show recent
  Blockbuster hits, little known Independent or Art
  house productions, as well as old favorites
• A late-nite showing of a featured film on Friday
  and Saturday evenings (currently The
  Rocky-Horror Picture Show)
• Free big-screen viewings of high-profile sports
  games, The Academy Awards, and other events