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Legacy Fundraising

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The whole (or a proportion) of what's left after: pecuniary legacies and. specific bequests. Usually larger than Pecuniary legacies. Better keeps up with inflation. ... – PowerPoint PPT presentation

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Title: Legacy Fundraising


1
Legacy Fundraising
  • Presentation by
  • Carl Chapman MInstF (Cert)
  • Chief Officer
  • Easington CVS

2
Todays Session
  • Overview of Wills
  • Overview of Legacies
  • Legacy promotion
  • Who leaves legacies?
  • The opportunities

3
Survey
  • Who has given to charity?
  • Who has a will?
  • Who is leaving a legacy?

4
Survey
  • Who is going to die?

5
What is A Will?
  • A Will is a legal document in which you set out
    how you would like your estate divided and
    affairs handling in the event of your death.

6
Theres no need to make a will if
  • You intend to live forever
  • You have nothing of value
  • You dont care who gets your stuff when you go
  • The laws of intestacy match your wishes
  • You think you are signing your death warrant
  • You think its complicated

7
A Will
  • Improves your sense of well-being
  • The best Christmas list youll ever make
  • Can make a big difference to others

8
Who has a Will?
  • One in three adults in Britain have written a
    Will.
  • Two in three adults in Britain have not written a
    Will.
  • If you die without a Will (Intestate) your family
    has to sort out many administrative items and is
    obliged to the decisions made by law as to who
    inherits what.
  • All your money and possessions (your estate) will
    be distributed according to strict legal rules
    and regulations. Laws of Intestacy.

9
What is a Legacy?
  • A legacy is when someone leaves money or
    possessions to a charity in their Will.
  • Nothing is simple There are lots of variations.

10
Pecuniary Legacy
  • Gift of Money by a simple clause inserted in new
  • will.
  • Know what you are getting.
  • Not inflation proof.

11
Specific Bequest
  • Specified item of property (or object) which
  • can be kept or sold by the beneficiary.
  • May be worth a lot.
  • May be worth nothing.

12
Residuary Legacy
  • The whole (or a proportion) of whats left after
    pecuniary legacies and
  • specific bequests.
  • Usually larger than Pecuniary legacies.
  • Better keeps up with inflation. (Usually linked
    to property/share prices).
  • Declining birth rate, longer life expectancy,
    increased property
  • ownership.
  • The average residuary legacy in the UK is now
    worth 34,000.

13
Long Stop Legacy
  • If the rest of the Will fails due to the death of
  • named beneficiaries or conditions can not be met
  • then estate goes to charity
  • Avoids intestacy which may not be what deceased
  • would want.

14
Reversionary or Life Interest
  • My house is given to (charity name) with a
  • life interest to my Aunt Dot.

15
Codicil
  • Addition to existing Will.
  • Extra instructions could be due to increase
  • legacy to keep up with inflation.

16
Deed of Variation
  • Change to will after testator has died.
  • Family agree to change to leave money to charity
  • out of what they would have received.
  • Exempt from inheritance tax.

17
Memorial Giving
  • Gifts in lieu of flowers
  • Remembrance gardens

18
Legacy Promotion
  • Shy bairns get nowt.
  • Very few legacies are left by people who were not
  • asked to leave them.
  • Long term strategy.
  • Effort now reward later.

19
Ways to promote legacies Your ideas flipchart
20
Ways to promote Legacies Some of my ideas
  • Presentations to
  • your supporters members/groups in presentations
  • to Professionals Solicitors/Funeral Directors
  • Direct mail to
  • your supporters members/groups in presentations
  • to Professionals Solicitors/Funeral Directors
  • the public
  • General press advertising.
  • Specialist press advertising.
  • Your in house newsletter/magazine.
  • Website/e-signature/Piggyback

21
Who gives Legacies?
  • Think about your group. Who are you targeting?
  • Gender
  • Age
  • Marital status
  • Where they live
  • Current supporters

22
Who gives Legacies?
  • Women 69
  • Men 31
  • Past donors 32
  • Non donors 68
  • Do you drip feed your request?
  • (slow and indirect)
  • Or go in all guns blazing? (direct)

23
Your case for support
  • The elevator pitch.
  • Communicate clearly in simple language
  • why you need the money.
  • Break down the costs.

24
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25
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26
Remember
  • 80 of us give in our lifetime.
  • Only 5 of us will leave a legacy gift.
  • Legacies are a long term strategy no instant
    results.
  • If you dont ask you dont get. (But know your
    audience)
  • Prepare well and develop your case for support.
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