... Pressed Metal Parts. Auto Assembly. Contract Assembl

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... Pressed Metal Parts. Auto Assembly. Contract Assembl

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... Pressed Metal Parts. Auto Assembly. Contract Assembly ... Thailand's auto parts exports exceeded Bt.91 billion in 2005, up by an impressive 72.6% on 2004. ... – PowerPoint PPT presentation

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Title: ... Pressed Metal Parts. Auto Assembly. Contract Assembl


1
Thai Rung Union Car Public Company Limited SET
Opportunity Day, 8th March 2006
Presented by Sompong Phaoenchoke, Managing
Director
http//www.thairung.co.th
2
Contents
  • Introduction
  • Scope of Business
  • Group Structure
  • Industry Overview
  • TRU Sales Breakdown
  • Future Strategy
  • TRUs Performance Prospects for 2006F

3
Scope of Business
  • Research Development (RD), Body Design
    Process Engineering
  • Tool Die Making
  • OEM (Original Equipment Maker) Pressed Metal
    Parts
  • Auto Assembly
  • Contract Assembly
  • Original Design
  • Seats Seat Components
  • Land Rover Dealer for Greater Bangkok
  • After-Sales Service

4
Group Structure
Thai Rung Union Car Public Company Limited TRU
46
30
Delta-TR Co. Ltd. (Joint venture with Delta Kogyo)
Thai Auto Conversion Co. Ltd. (Joint venture with
Toyota Group)
  • RD
  • Pressed Metal Parts
  • Auto Assembly
  • Auto Seats Components
  • Special Purpose Vehicles

91
91
94
94
Thai Rung Tools Dies Co. Ltd.
Thai V.P. Auto Service Co. Ltd.
Thai Auto Press Parts Co. Ltd. (Amata City,
Rayong Province)
Thai Auto Body Assembly Co. Ltd. (not yet active)
  • Dies Jigs
  • After-Sales Service
  • Spare Parts
  • Body Repair Paint
  • Specialist Auto Body Maker
  • Special Orders
  • Government Tenders

Former name Thai Rung General Motor
  • Pressed Metal Parts
  • Plastic Parts

90
99.53
Thai Ultimate Car Co. Ltd.
TRU Leasing Co. Ltd.
  • Land Rover Dealer for Greater Bangkok
  • Accessories Spare Parts
  • Rental, Leasing and Hire-purchase Finance of
    motor vehicles

5

Thailands Total Vehicle Production and Exports
(1996-2010F)
Sources Actual to 2005 Thailand Automotive
Institute, Forecast TRU
  • Thailands total vehicle production rose 21.25
    in 2005 to 1,125,356 units, surpassing the
    million mark a year earlier than targeted. Out of
    this total, 440,715 (39.2) were exported.
  • We believe growth will continue over the next few
    years at a lower, sustainable, rate of around 12
    p.a.

6

Total Auto Sales in Thailand (1996-2010F)
Units
1,500,000
1,250,000
Average growth 23.9 p.a.
1,000,000
703,432
626,041
750,000
533,176
589,126
500,000
250,000
144,065
1997
2010F
2003
2004
2005
2006F
2008F
1996
1998
1999
2001
2002
2007F
2009F
2000
Sources Actual Thailand Automotive Institute,
Forecast TRU
  • At 703,432 units for the year, new vehicle sales
    for 2005 were up 12.4 on 2004, despite higher
    fuel prices, surpassing most forecasts.
  • The Thai auto market continues to grow despite
    worries over the general economy.
  • We expect growth to continue over the next few
    years at a lower, sustainable, rate of around 8
    p.a.

7
Total Export Value, Vehicles Parts, 1996 to
2005
Baht millions
300,000
250,000
200,000
150,000
Parts
100,000
CBU
50,000

2005
1996
1997
1998
1999
2000
2001
2002
2003
2004
Source Thailand Automotive Institute
  • In 2005, Thailands total CBU exports reached
    440,715 units, 33 up on 2004.
  • Total automotive parts exports for 2005 shot up
    by 45.6 compared to 2004, to reach 294 billion
    baht.
  • TRU increasingly benefits from rising demand for
    OEM auto parts used in finished auto exports,
    which looks set to continue.

8
Export of Auto Parts from Thailand
Baht millions
100,000
80
,
000
60
,
000
40
,
000
20,000
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
Source Thailand Automotive Institute
  • Thailands auto parts exports exceeded Bt.91
    billion in 2005, up by an impressive 72.6 on
    2004.
  • Despite rising fuel costs and other worries, the
    trend looks set to continue.
  • TRUs OEM auto parts sales have started to
    benefit and will benefit further from Thailands
    continuously expanding auto exports.

9
TRU Sales Breakdown 4Q05
Total Sales
Q2/05
Q3/05
Q4/04
Q1/05
Q4/05
847.24
776.05
Bt. millions
879.14
669.00
673.34
16.0
Change QoQ
-14.9
-23.4
-0.6
9.2
Change YoY
-24.9
-22.6
-33.4
-27.8
-3.6
Breakdown Q4 2005
  • In Q3 2005 TRUs sales recovered somewhat, thanks
    to sales of taxis and improving parts sales.
  • In Q4 there was further growth, largely from
    Service and Other Sales Income, which rose by
    Bt.81m or 71 QoQ.
  • TRUs 4Q2005 sales were down by just 3.6 YoY,
    indicating that recovery is under way.

Service Other Sales Income 23.0
Modified Vehicles 17.4
Dies Jigs 3.2
Parts Sales 30.9
Retail Vehicle Sales 25.5
10
TRU Sales Breakdown
Both the the fall-off in sales of modified
vehicles and the Companys success in boosting
the OEM Parts area of its business, are reflected
in the changing breakdown of sources of income as
seen below, with Modified Vehicles down from 37
of Total Revenues in 2003 to just 24 in 2005,
and OEM Parts Sales rising to 29 from 9 two
years ago.
Year 2003 2004
2005 Total Revenues Bt.3,326 million
Bt. 3,970 million Bt. 3,050 million
Service Other Sales Income 403 M? 12
Service Other Sales Income 463 M? 12
Modified Vehicles 1,218 M? 37
Modified Vehicles 1,686 M? 42
Service Other Sales Income 589 M? 19
Modified Vehicles 744 M? 24
Retail Vehicle Sales 1,092 M? 27
Retail Vehicle Sales 1,016 M? 31
Retail Vehicle Sales 693 M? 23
Dies Jigs 110 M? 3
Dies Jigs 143 M? 5
OEM Parts 317 M? 9
OEM Parts 875 M? 29
SKD Export 341 M? 10
SKD Export 6 M? 0
Dies Jigs 31 M? 1
OEM Parts 471 M? 12
SKD Export 148 M? 4
Note Retail Vehicle Sales includes some charges
for assembly and fitting of accessories
11
TRU OEM Parts Sales Trend 2003-2005
Mil. Baht
Growth
12
TRU Future Strategy Boosting Parts Business
  • TRUs strategy is to continue boost the
    contribution made by parts sales.
  • Margins on OEM parts are lower than those on
    modified vehicles, typically not more than 15
    gross for standard pressed parts. However, parts
    orders tend to go with model life, and therefore
    provide stability and volume.
  • Opportunities to enhance margins by adding value,
    e.g. by incorporating design elements,
    sub-assembly.
  • Greater growth potential given continued
    relocation of multinational automakers to
    Thailand and their increasing use of Thailand as
    an export manufacturing base.
  • Automakers expanding production facilities e.g.
    Toyotas new plant at Chachoengsao, Nissans
    production expansion and export plans. TRU will
    boost capacity in order to make the best use of
    all opportunities arising from this growth.
  • We have recently imported additional machines for
    Thai Auto Pressparts Co Ltd., the Groups modern,
    purpose-built press plant at Amata City
    Industrial Estate, Rayong.
  • We have started selling plastic parts (fenders,
    etc.) made by Thai Auto Pressparts.

13
TRU Future Strategy Boosting Parts Business
  • OEM Sales team has been strengthened and
    enlarged.
  • We have expanded our customer portfolio, adding
    a number of new names including Mitsubishi (2nd
    tier.) We will continue to broaden our range of
    customers.
  • Upgrading and expanding die-making facilities at
    Thai Rung Tools Dies Co. Ltd (formerly Thai
    Rung General Motors.)
  • Estimated capital expenditure Thai Auto
    Pressparts Bt.500-600m Thai Rung Tools Dies
    Bt.120m., total Bt.620-720m. over the next three
    years.
  • The flat deck which we have been making for
    Isuzu for the last few years, has been performing
    very well, with exports running to several
    hundred per month. We aim to maximize this
    further.
  • Opportunities for developing new versions of
    flat deck for other pick-up makers, both for
    export and with a view to introducing this type
    of deck to the Thai market.
  • We are branching out into new areas of parts
    making - accessories, plastic parts initial
    success of Parto accessories for Toyota
    Fortuner, plans for Yaris accessories, initially
    for Thai market, but with good prospects for
    exports in the future.

14
TRU Future Strategy Modified Vehicles
  • TRU will continue to develop and bring to market
    new multi-purpose vehicles, in line with its long
    success story of meeting Thai customers needs
    for comfort, luxury and versatility.
  • Update on deliveries of TR Bangkok Limousine
    taxis
  • We sold a total of 257 units in 2005 mainly under
    the joint TR-SME Bank project.
  • Forecast for 2006 is 800-1,000 units.
  • Margins on sales of taxis are similar to those on
    other modified vehicles.
  • Medium-term aim is to capture 10-15 of total
    taxi market. There are currently around 80,000
    taxis in operation. By law they must be replaced
    after 9 years, with effect from 2006 (previously
    12 years).
  • Since February this year TR Bangkok Limousines
    can be registered as vehicles for hire (green
    plate) which means they can now be sold to
    hotels, car hire companies, etc.

15
TRU Future Strategy Contract Assembly
  • TRU is one of the very few Thai-owned fully
    integrated assembly facilities.
  • TRU has experience in this field, e.g. in the
    past, many years assembling the Isuzu Buddy
    van, and currently, Komatsu excavator cabs.
  • TRU is therefore well placed to win assembly
    contracts from newcomers to the Thai market.
  • These newcomers are attracted partly by
    Thailands export potential, and by the benefits
    of AFTA and various bilateral FTAs. TRU stands to
    gain from this.
  • We are in discussions with such potential new
    foreign entrants.
  • In any such agreement we would strive to develop
    a partnership where we could add value by
    utilizing our experience and integrated
    facilities.

16
TRU Retail Vehicle Sales
  • In 2005 TUC sold 180 vehicles.
  • More than 130 (70) were locally assembled
    Freelanders.
  • Sales of Discovery and Range Rover, already
    expensive as CBU imports, suffered from the high
    rates of excise tax applied to larger engine
    vehicles.
  • Target for 2006 is 150 vehicles.

17
TRUs Performance Prospects for 2006F
  • In 2006F TRU will continue to derive a large
    proportion of its sales from modified vehicles
  • Sales of the TR Bangkok Limousine will improve
    performance for 2006.
  • The Company continues to strive to develop new
    models to meet consumer requirements.
  • The PARTS DIVISION will again show strong growth
    in 2006F.
  • Parts pressing and sub-assembly at Thai Auto
    Pressparts of Isuzu D-Max chassis frame parts, GM
    Chevrolet Optra body parts, and various Toyota
    parts all continue to grow.
  • We plan to develop new versions of the flat
    deck currently made for Isuzu, for sale to other
    makers.
  • Komatsu, a long-valued customer, has embarked
    upon an interesting export expansion program in
    which we are playing a meaningful part.
  • Thanks to the sustained growth of the Thai auto
    industry, we have won additional stamping work
    from other makers with capacity constraints, and
    continue to seek opportunities of this kind.
  • We will continue to broaden our customer
    portfolio.
  • We aim to boost OEM parts sales by a further
    25-30 in 2006
  • As well pushing OEM parts, we are also moving
    into the field of ACCESSORIES, which offers great
    potential, not only in Thailand but for export
    markets too.
  • CONTRACT ASSEMBLY provides interesting
    opportunities which are being explored.

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