Title: ... Pressed Metal Parts. Auto Assembly. Contract Assembl
1Thai Rung Union Car Public Company Limited SET
Opportunity Day, 8th March 2006
Presented by Sompong Phaoenchoke, Managing
Director
http//www.thairung.co.th
2Contents
- Introduction
- Scope of Business
- Group Structure
- Industry Overview
- TRU Sales Breakdown
- Future Strategy
- TRUs Performance Prospects for 2006F
3Scope of Business
- Research Development (RD), Body Design
Process Engineering - Tool Die Making
- OEM (Original Equipment Maker) Pressed Metal
Parts - Auto Assembly
- Contract Assembly
- Original Design
- Seats Seat Components
- Land Rover Dealer for Greater Bangkok
- After-Sales Service
4Group Structure
Thai Rung Union Car Public Company Limited TRU
46
30
Delta-TR Co. Ltd. (Joint venture with Delta Kogyo)
Thai Auto Conversion Co. Ltd. (Joint venture with
Toyota Group)
- RD
- Pressed Metal Parts
- Auto Assembly
91
91
94
94
Thai Rung Tools Dies Co. Ltd.
Thai V.P. Auto Service Co. Ltd.
Thai Auto Press Parts Co. Ltd. (Amata City,
Rayong Province)
Thai Auto Body Assembly Co. Ltd. (not yet active)
- After-Sales Service
- Spare Parts
- Body Repair Paint
- Specialist Auto Body Maker
- Special Orders
- Government Tenders
Former name Thai Rung General Motor
- Pressed Metal Parts
- Plastic Parts
90
99.53
Thai Ultimate Car Co. Ltd.
TRU Leasing Co. Ltd.
- Land Rover Dealer for Greater Bangkok
- Accessories Spare Parts
- Rental, Leasing and Hire-purchase Finance of
motor vehicles
5 Thailands Total Vehicle Production and Exports
(1996-2010F)
Sources Actual to 2005 Thailand Automotive
Institute, Forecast TRU
- Thailands total vehicle production rose 21.25
in 2005 to 1,125,356 units, surpassing the
million mark a year earlier than targeted. Out of
this total, 440,715 (39.2) were exported. - We believe growth will continue over the next few
years at a lower, sustainable, rate of around 12
p.a.
6 Total Auto Sales in Thailand (1996-2010F)
Units
1,500,000
1,250,000
Average growth 23.9 p.a.
1,000,000
703,432
626,041
750,000
533,176
589,126
500,000
250,000
144,065
1997
2010F
2003
2004
2005
2006F
2008F
1996
1998
1999
2001
2002
2007F
2009F
2000
Sources Actual Thailand Automotive Institute,
Forecast TRU
- At 703,432 units for the year, new vehicle sales
for 2005 were up 12.4 on 2004, despite higher
fuel prices, surpassing most forecasts. - The Thai auto market continues to grow despite
worries over the general economy. - We expect growth to continue over the next few
years at a lower, sustainable, rate of around 8
p.a.
7Total Export Value, Vehicles Parts, 1996 to
2005
Baht millions
300,000
250,000
200,000
150,000
Parts
100,000
CBU
50,000
2005
1996
1997
1998
1999
2000
2001
2002
2003
2004
Source Thailand Automotive Institute
- In 2005, Thailands total CBU exports reached
440,715 units, 33 up on 2004. - Total automotive parts exports for 2005 shot up
by 45.6 compared to 2004, to reach 294 billion
baht. - TRU increasingly benefits from rising demand for
OEM auto parts used in finished auto exports,
which looks set to continue.
8Export of Auto Parts from Thailand
Baht millions
100,000
80
,
000
60
,
000
40
,
000
20,000
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
Source Thailand Automotive Institute
- Thailands auto parts exports exceeded Bt.91
billion in 2005, up by an impressive 72.6 on
2004. - Despite rising fuel costs and other worries, the
trend looks set to continue. - TRUs OEM auto parts sales have started to
benefit and will benefit further from Thailands
continuously expanding auto exports.
9TRU Sales Breakdown 4Q05
Total Sales
Q2/05
Q3/05
Q4/04
Q1/05
Q4/05
847.24
776.05
Bt. millions
879.14
669.00
673.34
16.0
Change QoQ
-14.9
-23.4
-0.6
9.2
Change YoY
-24.9
-22.6
-33.4
-27.8
-3.6
Breakdown Q4 2005
- In Q3 2005 TRUs sales recovered somewhat, thanks
to sales of taxis and improving parts sales. - In Q4 there was further growth, largely from
Service and Other Sales Income, which rose by
Bt.81m or 71 QoQ. - TRUs 4Q2005 sales were down by just 3.6 YoY,
indicating that recovery is under way.
Service Other Sales Income 23.0
Modified Vehicles 17.4
Dies Jigs 3.2
Parts Sales 30.9
Retail Vehicle Sales 25.5
10TRU Sales Breakdown
Both the the fall-off in sales of modified
vehicles and the Companys success in boosting
the OEM Parts area of its business, are reflected
in the changing breakdown of sources of income as
seen below, with Modified Vehicles down from 37
of Total Revenues in 2003 to just 24 in 2005,
and OEM Parts Sales rising to 29 from 9 two
years ago.
Year 2003 2004
2005 Total Revenues Bt.3,326 million
Bt. 3,970 million Bt. 3,050 million
Service Other Sales Income 403 M? 12
Service Other Sales Income 463 M? 12
Modified Vehicles 1,218 M? 37
Modified Vehicles 1,686 M? 42
Service Other Sales Income 589 M? 19
Modified Vehicles 744 M? 24
Retail Vehicle Sales 1,092 M? 27
Retail Vehicle Sales 1,016 M? 31
Retail Vehicle Sales 693 M? 23
Dies Jigs 110 M? 3
Dies Jigs 143 M? 5
OEM Parts 317 M? 9
OEM Parts 875 M? 29
SKD Export 341 M? 10
SKD Export 6 M? 0
Dies Jigs 31 M? 1
OEM Parts 471 M? 12
SKD Export 148 M? 4
Note Retail Vehicle Sales includes some charges
for assembly and fitting of accessories
11TRU OEM Parts Sales Trend 2003-2005
Mil. Baht
Growth
12TRU Future Strategy Boosting Parts Business
- TRUs strategy is to continue boost the
contribution made by parts sales. - Margins on OEM parts are lower than those on
modified vehicles, typically not more than 15
gross for standard pressed parts. However, parts
orders tend to go with model life, and therefore
provide stability and volume. - Opportunities to enhance margins by adding value,
e.g. by incorporating design elements,
sub-assembly. - Greater growth potential given continued
relocation of multinational automakers to
Thailand and their increasing use of Thailand as
an export manufacturing base. - Automakers expanding production facilities e.g.
Toyotas new plant at Chachoengsao, Nissans
production expansion and export plans. TRU will
boost capacity in order to make the best use of
all opportunities arising from this growth. - We have recently imported additional machines for
Thai Auto Pressparts Co Ltd., the Groups modern,
purpose-built press plant at Amata City
Industrial Estate, Rayong. - We have started selling plastic parts (fenders,
etc.) made by Thai Auto Pressparts.
13TRU Future Strategy Boosting Parts Business
- OEM Sales team has been strengthened and
enlarged. - We have expanded our customer portfolio, adding
a number of new names including Mitsubishi (2nd
tier.) We will continue to broaden our range of
customers. - Upgrading and expanding die-making facilities at
Thai Rung Tools Dies Co. Ltd (formerly Thai
Rung General Motors.) - Estimated capital expenditure Thai Auto
Pressparts Bt.500-600m Thai Rung Tools Dies
Bt.120m., total Bt.620-720m. over the next three
years. - The flat deck which we have been making for
Isuzu for the last few years, has been performing
very well, with exports running to several
hundred per month. We aim to maximize this
further. - Opportunities for developing new versions of
flat deck for other pick-up makers, both for
export and with a view to introducing this type
of deck to the Thai market. - We are branching out into new areas of parts
making - accessories, plastic parts initial
success of Parto accessories for Toyota
Fortuner, plans for Yaris accessories, initially
for Thai market, but with good prospects for
exports in the future.
14TRU Future Strategy Modified Vehicles
- TRU will continue to develop and bring to market
new multi-purpose vehicles, in line with its long
success story of meeting Thai customers needs
for comfort, luxury and versatility. - Update on deliveries of TR Bangkok Limousine
taxis - We sold a total of 257 units in 2005 mainly under
the joint TR-SME Bank project. - Forecast for 2006 is 800-1,000 units.
- Margins on sales of taxis are similar to those on
other modified vehicles. - Medium-term aim is to capture 10-15 of total
taxi market. There are currently around 80,000
taxis in operation. By law they must be replaced
after 9 years, with effect from 2006 (previously
12 years). - Since February this year TR Bangkok Limousines
can be registered as vehicles for hire (green
plate) which means they can now be sold to
hotels, car hire companies, etc.
15TRU Future Strategy Contract Assembly
- TRU is one of the very few Thai-owned fully
integrated assembly facilities. - TRU has experience in this field, e.g. in the
past, many years assembling the Isuzu Buddy
van, and currently, Komatsu excavator cabs. - TRU is therefore well placed to win assembly
contracts from newcomers to the Thai market. - These newcomers are attracted partly by
Thailands export potential, and by the benefits
of AFTA and various bilateral FTAs. TRU stands to
gain from this. - We are in discussions with such potential new
foreign entrants. - In any such agreement we would strive to develop
a partnership where we could add value by
utilizing our experience and integrated
facilities.
16TRU Retail Vehicle Sales
- In 2005 TUC sold 180 vehicles.
- More than 130 (70) were locally assembled
Freelanders. - Sales of Discovery and Range Rover, already
expensive as CBU imports, suffered from the high
rates of excise tax applied to larger engine
vehicles. - Target for 2006 is 150 vehicles.
17TRUs Performance Prospects for 2006F
- In 2006F TRU will continue to derive a large
proportion of its sales from modified vehicles - Sales of the TR Bangkok Limousine will improve
performance for 2006. - The Company continues to strive to develop new
models to meet consumer requirements. - The PARTS DIVISION will again show strong growth
in 2006F. - Parts pressing and sub-assembly at Thai Auto
Pressparts of Isuzu D-Max chassis frame parts, GM
Chevrolet Optra body parts, and various Toyota
parts all continue to grow. - We plan to develop new versions of the flat
deck currently made for Isuzu, for sale to other
makers. - Komatsu, a long-valued customer, has embarked
upon an interesting export expansion program in
which we are playing a meaningful part. - Thanks to the sustained growth of the Thai auto
industry, we have won additional stamping work
from other makers with capacity constraints, and
continue to seek opportunities of this kind. - We will continue to broaden our customer
portfolio. - We aim to boost OEM parts sales by a further
25-30 in 2006 - As well pushing OEM parts, we are also moving
into the field of ACCESSORIES, which offers great
potential, not only in Thailand but for export
markets too. - CONTRACT ASSEMBLY provides interesting
opportunities which are being explored.